Scott Sorokin developed digital strategy for major CPG and tech clients while at Carat, Grey and other agencies. Read More...
View articleMcCann Erickson hires three in LA; HuffPost hires two; @radical.media to develop Web site supporting a NASA mission to Jupiter. Read More...
View articleMobile marketing is far more than advertising. Five dimensions to bring to your mobile plan. Read More...
View articleRoadblock campaigns are popular among entertainment companies and big-name brands. Here are some success stories. Read More...
View articleMarket conditions will support accelerated growth of in-game advertising over the next several years. Read More...
View articleAgencies are increasingly subbing out production work for rich media ads to tech firms, but agency layoffs are just one of the factors behind this tre...
View articleVideo entertainment group will produce client films for online, broadcast and mobile consumption. Read More...
View articleDigital Sky Technologies' track record of global growth with Mail.ru and other portfolio companies helped it beat out other suitors. Read More...
View articleThere's no question the online ad industry is getting more serious about government intervention Read More...
View articleComcast-owned site bypasses exclusive video strategy in a bid for simul-surfers' attention. Read More...
View articleTimberland selects Range Online for search marketing; Sony goes viral with a campaign built by Jetset Studios; Razorfish shuts down two offices, worke...
View articleAn approach lets an advertiser pay a lower effective price for ads that consumers connect to more. Read More...
View articleTwo recent developments move forward the marriage of TV and Web content. Read More...
View articleYahoo's fantasy baseball service and player stats pages provide a ton of ad inventory, and I can't help but wonder whether the company sells any of it...
View articleVodafone is planning to trial a range of location-based ad products in Europe later this year, while Alcatel-Lucent and Placecast recently announced a...
View articleiPhone app lets the curious see how they look with different facial hair. Read More...
View articleExecutive's promotion is part of sales restructuring meant to consolidate agency and industry relations. Read More...
View articleBlogTalkRadio hires mobile industry veteran Michael Weaver; Chicago-based agency rEvolution acquires Birdsong 3; prout builds a social media campaign ...
View articleA new report shows e-mail could grow significantly in the next few years, but local media firms have yet to embrace e-mail ad products. Read More...
View articleOver the past year Google has done a lot to integrate YouTube with its other services for advertisers Read More...
View articleInitiative allows Yahoo to focus on its audience and let vendors do the heavy lifting for advertisers. Read More...
View articleIn first implementation, Brita sponsors free streaming of new Dave Matthews Band record. Read More...
View articleSaatchi & Saatchi Wellness wins Durex account; BMW Motorrad selects MWW Group for digital and entertainment work; Catalyst Group appoints Ethan Farber...
View articleHow online advertisers and publishers are effectively deploying synched ad units, home page takeovers, and a combination of video, companion ads, and ...
View articleThis month's top 10 search terms in 10 categories by search volume. Read More...
View articleIf you're Biz Stone you sure have to watch what you say Read More...
View articleFDA calls J&J Web video a no-no. The Food and Drug Administration said a seven-minute video promoting a drug for chronic-pain is misleading because it...
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