Online Video Ads: Tools and Trends to Watch
Media

Online Video Ads: Tools and Trends to Watch

18y Anna Maria Virzi

Online Video Ads: Tools and Trends to Watch

At ClickZ's Online Video Ad Forum yesterday, a fantastic line up of two dozen speakers offered up examples of their latest creative work and some shar...

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Yahoo Saw Weak Display Ad Spending in Q2
Media

Yahoo Saw Weak Display Ad Spending in Q2

18y Kate Kaye

Yahoo Saw Weak Display Ad Spending in Q2

Profit shrinks as Yahoo sees demand shift from branding to performance-based ads. Read More...

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Forecast: In-Stream Ads and Video Banners to Dwarf Overlays
Media

Forecast: In-Stream Ads and Video Banners to Dwarf Overlays

18y Zachary Rodgers

Forecast: In-Stream Ads and Video Banners to Dwarf...

JupiterResearch sees limited demand for overlay ads, and says advertisers may not be very interested in them in the future. Read More...

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NYTimes.com and LinkedIn Pair for Targeted Ads and Content
Media

NYTimes.com and LinkedIn Pair for Targeted Ads and Content

18y Fred Aun

NYTimes.com and LinkedIn Pair for Targeted Ads and...

The newspaper site will target LinkedIn members with ads according to their information included in their profiles on the business networking site. Re...

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Execs & Accounts: Revenue Science, Ringleader Digital
Media

Execs & Accounts: Revenue Science, Ringleader Digital

18y Enid Burns

Execs & Accounts: Revenue Science, Ringleader ...

Revenue Science hands Bill Ruckelshaus COO duties; Ringleader Digital hires former DoubleClick pro Sonjoy Ganguly. Read More...

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Facebook Redesigns Site, Shifts Ad Placements
Media

Facebook Redesigns Site, Shifts Ad Placements

18y Douglas Quenqua

Facebook Redesigns Site, Shifts Ad Placements

Changes aimed at streamlining the site's appearance, reducing application clutter. Read More...

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Execs & Accounts: Zeta Interactive, Omelet, Specific Media
Media

Execs & Accounts: Zeta Interactive, Omelet, Specific Media

18y Enid Burns

Execs & Accounts: Zeta Interactive, Omelet, Specif...

Zeta Interactive hires Jared Blank; Omelet cooks up an alternate reality series for Saab; SplashCast hires MySpace exec to head L.A. sales office. Rea...

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Seven Google Tools to Manage Media Campaigns
Media

Seven Google Tools to Manage Media Campaigns

18y Harry Gold

Seven Google Tools to Manage Media Campaigns

Features in Google's interface help with both online and offline marketing and advertising campaigns. Read More...

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In-Game Advertising Reaching New Levels
Media

In-Game Advertising Reaching New Levels

18y Andreas Roell

In-Game Advertising Reaching New Levels

How to get into the video-game advertising game. Read More...

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Mobile Demos Skew Older and Older
Media

Mobile Demos Skew Older and Older

18y Rebecca Lieb

Mobile Demos Skew Older and Older

The most interesting thing about the IAB's mobile forum this week? It's not just about the kids any more. In case study after case study, advertiser a...

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Yahoo Compromises with Icahn, Repeats Must Buy Mantra
Media

Yahoo Compromises with Icahn, Repeats Must Buy Mantra

18y Kate Kaye

Yahoo Compromises with Icahn, Repeats Must Buy Man...

In anticipation of its upcoming annual meeting of stockholders, Yahoo settled with activist investor Carl Icahn after weeks of wrangling over a potent...

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Two Large Ad Networks Embrace Behavioral Targeting
Media

Two Large Ad Networks Embrace Behavioral Targeting

18y Fred Aun

Two Large Ad Networks Embrace Behavioral Targeting

AdBrite and ValueClick unveil offerings. Read More...

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Tony Hawks the Sidekick in Digital Heavy Campaign
Media

Tony Hawks the Sidekick in Digital Heavy Campaign

18y Enid Burns

Tony Hawks the Sidekick in Digital Heavy Campaign

New campaign features former pro skater and video game star. Read More...

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Travel Ad Report: Which Brands Rule When It's Time to Relax?
Media

Travel Ad Report: Which Brands Rule When It's Time to Relax?

18y Kate Kaye

Travel Ad Report: Which Brands Rule When It's Time...

A new report shows Memorial Day and July 4 holidays sparked ads on travel guide sites from vacation destinations, hotels, telecoms, and financial serv...

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Execs & Accounts: Avenue A | Razorfish, Tribal DDB, Javelin
Media

Execs & Accounts: Avenue A | Razorfish, Tribal DDB, Javelin

18y Enid Burns

Execs & Accounts: Avenue A | Razorfish, Tribal DDB...

Avenue A | Razorfish promotes two in Seattle; Tribal DDB hires Mike Casey, and Javelin Direct hires a VP, decision support. Read More...

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Dr. Jekyll or Mr. Hyde?
Media

Dr. Jekyll or Mr. Hyde?

18y Kevin Carney

Dr. Jekyll or Mr. Hyde?

Does gaming have a negative or positive impact on society? Read More

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As Seen On...
Media

As Seen On...

18y Anna Maria Virzi

As Seen On...

.. Read More

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FTC Makes Antitrust Education Easy
Media

FTC Makes Antitrust Education Easy

18y Kate Kaye

FTC Makes Antitrust Education Easy

Ever wonder how the Federal Trade Commission arrives at its decisions regarding whether to approve acquisitions such as Google's earth-shattering Doub...

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U.K. Government's Digital Spend Balloons
Media

U.K. Government's Digital Spend Balloons

18y Jack Marshall

U.K. Government's Digital Spend Balloons

The U.K Read More

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EBay U.K. Ads go Behavioral
Media

EBay U.K. Ads go Behavioral

18y Jack Marshall

EBay U.K. Ads go Behavioral

EBay has informed users it will begin rolling out behaviorally targeted ads in the U.K Read More...

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Google to Buy Russian Ad Firm for $140 Million
Media

Google to Buy Russian Ad Firm for $140 Million

18y Zachary Rodgers

Google to Buy Russian Ad Firm for $140 Million

Contextual ad network Begun has relationships with 143,000 Russian sites, giving Google a major foothold with local performance-based marketers. Read ...

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Downturn Hits Web Giants
Media

Downturn Hits Web Giants

18y rumo

Downturn Hits Web Giants

Microsoft and ValueClick say tightening budgets are hitting display advertising. Google sees "expected" category weakness in finance and real estate. ...

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Google Saw Display Ad Progress in Q2
Media

Google Saw Display Ad Progress in Q2

18y Zachary Rodgers

Google Saw Display Ad Progress in Q2

Google and Microsoft separately highlight advertiser growth in their earnings for three-month period ended June 30. Read More...

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Execs & Accounts: McCann Worldwide, Pollinate Media
Media

Execs & Accounts: McCann Worldwide, Pollinate Media

18y Enid Burns

Execs & Accounts: McCann Worldwide, Pollinate Medi...

McCann Worldwide hires duo Denberg and Hirsch; Pollinate Media launches in Portland, OR. Read More...

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Who Put Out the Garbage?
Media

Who Put Out the Garbage?

18y Dorian Sweet

Who Put Out the Garbage?

When is a good time to purge the Web of bad video? Read More

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Twelve Approaches to Cash in on Your Digital Assets
Media

Twelve Approaches to Cash in on Your Digital Assets

18y Lee Huang

Twelve Approaches to Cash in on Your Digital Asset...

Publishers and media companies are demanding, "Show me the money!" Here are a few ways that commerce fits into the picture. Read More...

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A Moment of IAB Appreciation
Media

A Moment of IAB Appreciation

18y Rebecca Lieb

A Moment of IAB Appreciation

On this, a heat-index alert day, IAB head Randall Rothenberg's blog (or "clog," as he insists on calling it), is a breath of fresh air Read More...

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