More than half of all Fortune 500 companies have gone bankrupt, been acquired, ceased to exist, or fallen out of the index since the rise of digital. ...
View articleOnline streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining th...
View articleFacebook is going to give businesses some social customer support power that is usually provided by external management tools. Read More...
View articleConsumers’ attention spans are only getting shorter, according to new research from Oracle. How do you get them to focus on your marketing messages lo...
View articleThe new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Read More...
View articleTo combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest b...
View articleSocial media is a powerful tool for brands to keep tabs on what their customers are saying. How can you use it to turn complaints into positive conver...
View articleTech entrepreneur and investor Michael Tobin has joined Popshack, a social music network that connects brands with pop music fans, as executive direct...
View articleThe women’s interest channel, promising to tell stories from a female perspective, sees Unilever coming on board as brand partner. Read More...
View articleRussia may ban emojis depicting same-sex couples from social media if an investigation finds that they violate the country’s ‘gay propaganda’ laws. Re...
View articleTo compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...
View articleWhat else has been happening in marketing land in this momentous week when .rising became ClickZ UK? Check out our weekly round-up to get all the esse...
View articleTop Gear’s Jeremy Clarkson, James May and Richard Hammond have signed a deal with Amazon to present a new motoring show. Read More...
View articleIn Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts....
View articleReports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble ...
View articleFancy a tour of the Beat 1 studios? Apple is offering a behind-the-scenes look at their LA radio station. Read More...
View articleFacebook's second quarter performance report is out, and unsurprisingly results show that revenue from mobile advertising is growing at a rapid pace. ...
View articleChinese e-commerce company Alibaba and consumer products maker Unilever have entered a strategic partnership in a deal that will expand the multinatio...
View articleBusiness social network LinkedIn has listened to complaints about filling members’ inboxes with updates and announced that it will reduce the number o...
View articleDespite beating expectations (even their own!) for the second quarter results, Jack Dorsey, the interim CEO, has come out and said that he is "not sat...
View articleOur smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. J...
View articleViewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will...
View articlePandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to...
View articleFacebook-owned Instagram will be raking in $2.81bn in worldwide mobile ad revenue by 2017, according to the latest eMarketer forecast. Read More...
View articleWhile digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation. Re...
View articleContent is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a pu...
View articleAustralian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its lates...
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