8 approaches to creating digital content to improve CX
Content

8 approaches to creating digital content to improve CX

6y Jacqueline Dooley

8 approaches to creating digital content to improv...

Ceros published a new guide that features eight approaches aimed at helping marketers improve audience interaction and content engagement. Read More...

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Five changes in social advertising for brands during COVID-19
Digital Advertising

Five changes in social advertising for brands during COVID-19

6y Tereza Litsa

Five changes in social advertising for brands duri...

How has social advertising changed during the coronavirus pandemic? Here’s everything you need to know. Read More...

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How companies can elevate the digital customer experience
Case Study

How companies can elevate the digital customer experience

6y Tereza Litsa

How companies can elevate the digital customer exp...

As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends an...

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Three A/B testing tactics to improve your conversion rate
Digital Marketing

Three A/B testing tactics to improve your conversion rate

6y Tereza Litsa

Three A/B testing tactics to improve your conversi...

Learn how to improve your ecommerce success through A/B testing that will increase your conversion rate and revenue. Read More...

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A guide to the changing role of the modern CMOs
Digital Leaders

A guide to the changing role of the modern CMOs

6y Jacqueline Dooley

A guide to the changing role of the modern CMOs

Business Intelligence company, Domo, surveyed nearly 700 senior marketers to understand how the modern CMO role fits in with today’s data-driven opera...

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The impact of native advertising across the consumer journey
Content

The impact of native advertising across the consumer journey

6y Tereza Litsa

The impact of native advertising across the consum...

Strengthen your advertising with tactics that influence consumer behavior across every stage of the purchase journey. Read More...

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Zoom acquires Keybase to deliver secure user experience
Industry Developments

Zoom acquires Keybase to deliver secure user experience

6y Kamaljeet Kalsi

Zoom acquires Keybase to deliver secure user exper...

As part of their 90-day security plan, Zoom acquired Keybase, an end-to-end encryption technology provider with an intention to offer an end-to-end en...

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How to improve your digital marketing with competitor analysis
Digital Marketing

How to improve your digital marketing with competitor analysis

6y Tereza Litsa

How to improve your digital marketing with competi...

Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant t...

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Understanding COVID-19's effect on media and marketing
Digital Marketing

Understanding COVID-19's effect on media and marketing

6y Sabyasachi Mitra

Understanding COVID-19's effect on media and marke...

With people across the globe sheltering in place, media consumption is skyrocketing—and with an entirely digital community and ecosystem, marketers ne...

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Five Salesforce features that enable offsite collaboration
Collaboration

Five Salesforce features that enable offsite collaboration

6y Jacqueline Dooley

Five Salesforce features that enable offsite colla...

ForceIQ’s eBook outlines 14 underutilized Salesforce features that offer flexibility and connectivity to distributed sales teams. Read More...

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14 ecommerce platform features that retailers can leverage to improve sales
Digital Marketing

14 ecommerce platform features that retailers can leverage to improve sales

6y Jacqueline Dooley

14 ecommerce platform features that retailers can ...

The Plum Tree Group’s 60-page eBook contains a list of fourteen ways sellers can leverage their ecommerce platform to increase sales. Read More...

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The latest trends in education demand & student digital engagement
Digital Advertising

The latest trends in education demand & student digital engagement

6y Tereza Litsa

The latest trends in education demand & student di...

Grow Enrollments' new whitepaper looks at the latest trends in education demand and student digital engagement and what you can learn from them. Read ...

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HR software subscription costs mount over time
Disruptive MarTech

HR software subscription costs mount over time

6y Gareth Platt

HR software subscription costs mount over time

Software Advice, a leading online service for businesses navigating the software selection process, provides a comprehensive pricing guide to HR softw...

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Pitfalls of influencer marketing in Russia and how to avoid them
Digital Marketing

Pitfalls of influencer marketing in Russia and how to avoid them

6y Ivan Padrez

Pitfalls of influencer marketing in Russia and how...

Ivan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...

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Simplifying location-based marketing and how to sell it
Emerging Technology

Simplifying location-based marketing and how to sell it

6y Luke Richards

Simplifying location-based marketing and how to se...

Location-based marketing is growing but getting buy-in from managers and selling it to clients isn't always easy. However, a new whitepaper from Revea...

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How realistic strategic planning can help SMBs support annual performance goals
Digital Marketing

How realistic strategic planning can help SMBs support annual performance g...

6y Jacqueline Dooley

How realistic strategic planning can help SMBs sup...

Keap’s new eBook provides tips and guidelines to help SMBs develop a comprehensive strategic plan that helps support their performance goals. Read Mor...

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Valassis study: Viewers are more receptive to ads on streaming TV
Digital Advertising

Valassis study: Viewers are more receptive to ads on streaming TV

6y Barry Levine

Valassis study: Viewers are more receptive to ads ...

New report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read More...

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Brands aren’t using the full slate of available first-party data
Analytics

Brands aren’t using the full slate of available first-party data

6y Jacqueline Dooley

Brands aren’t using the full slate of available fi...

New Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. ...

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How to improve your SEO after Google’s spot-zero-termination
Digital Marketing

How to improve your SEO after Google’s spot-zero-termination

6y Tereza Litsa

How to improve your SEO after Google’s spot-zero-t...

Google has changed SEO and the way featured snippets show up. Here’s how to adjust your SEO strategy. Read More...

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How to set up your Social Media Engagement Checklist
Digital Marketing

How to set up your Social Media Engagement Checklist

6y Tereza Litsa

How to set up your Social Media Engagement Checkli...

Social media engagement can help you keep your followers interested in your brand. Here’s how to set up an effective engagement checklist. Read More...

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AI-based personalization provides 10%+ revenue uplift to this top retailer
Analytics

AI-based personalization provides 10%+ revenue uplift to this top retailer

6y Jacqueline Dooley

AI-based personalization provides 10%+ revenue upl...

AI-based personalization platform provider ZineOne reveals how personalized in-the-moment engagement increased net revenue by over 10% for a top retai...

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Data and digital strategy for Europe: EU's data regulation guide
Data regulations

Data and digital strategy for Europe: EU's data regulation guide

6y Charlie Braithwaite

Data and digital strategy for Europe: EU's data re...

As the EU unveiled its new digital and data strategy, we look at what this means for the big tech giants and the digital industry as a whole. Read Mor...

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Exponea clarifies the differences between CDPs, DMPs and CRMs
Analytics

Exponea clarifies the differences between CDPs, DMPs and CRMs

6y Jacqueline Dooley

Exponea clarifies the differences between CDPs, DM...

Exponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CR...

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Why the digital ad industry needs to stop conflating ad verification with success
Digital Advertising

Why the digital ad industry needs to stop conflating ad verification with s...

6y Mark Kopera

Why the digital ad industry needs to stop conflati...

Ad verification is no longer the standard bearer for success. As measurement technology advances, advertisers need to focus more on if their ads are g...

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8 questions to ask before replatforming your ecommerce ecosystem
Digital Transformation

8 questions to ask before replatforming your ecommerce ecosystem

6y Jacqueline Dooley

8 questions to ask before replatforming your ecomm...

Brian Wolfe, Capgemini’s VP of Commerce, reviews eight critical questions businesses need to ask before replatforming their commerce system. Read More...

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A comprehensive guide to the Japanese ecommerce market
Digital Marketing

A comprehensive guide to the Japanese ecommerce market

6y Jacqueline Dooley

A comprehensive guide to the Japanese ecommerce ma...

Japanese digital marketing consultancy, Sophola, created a white paper for companies interested in entering Japan’s lucrative $122 billion ecommerce m...

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Challenges & opportunities for brands to improve their CX in 2020
Brand awareness

Challenges & opportunities for brands to improve their CX in 2020

6y Tereza Litsa

Challenges & opportunities for brands to improve t...

How can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. ...

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