Update: Google Audits Click Fraud Auditors
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Update: Google Audits Click Fraud Auditors

20y Rebecca Lieb

Update: Google Audits Click Fraud Auditors

Breaking : Here at Search Engine Strategies, Google just let it be known they're auditing the click fraud auditors -- and finding fault with their met...

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Can Subdomains Violate a Trademark?
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Can Subdomains Violate a Trademark?

20y Kate Kaye

Can Subdomains Violate a Trademark?

A lawsuit that had the potential to define how far trademark infringement can go when applied to subdomains has been settled out of court Read More...

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Kanoodle Makes Acquisition, Becomes Seevast
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Kanoodle Makes Acquisition, Becomes Seevast

20y Kevin Newcomb

Kanoodle Makes Acquisition, Becomes Seevast

The contextual advertising provider acquired Moniker.com, split its content and search ad businesses, and put all three units under a new parent compa...

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Google to Syndicate Search and Ads to MySpace
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Google to Syndicate Search and Ads to MySpace

20y Zachary Rodgers

Google to Syndicate Search and Ads to MySpace

Google will pay $900 million to provide search results and ads on numerous sites owned by Fox Interactive Media. Read More...

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Focus Features Teams with AOL to Promote Documentary
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Focus Features Teams with AOL to Promote Documentary

20y Julie Sullivan

Focus Features Teams with AOL to Promote Documenta...

An integration with AIM Pages uses blogs and video posts from returning Iraq war veterans to generate interest in a film about them. Read More...

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SEMPO, FIC Commence Click Fraud Study
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SEMPO, FIC Commence Click Fraud Study

20y Kevin Newcomb

SEMPO, FIC Commence Click Fraud Study

Advertisers have begun contributing data to a project to discover the extent of click fraud in PPC advertising. Read More...

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A Simply Perfect Campaign Launch
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A Simply Perfect Campaign Launch

20y Pete Lerma

A Simply Perfect Campaign Launch

A few considerations when planning the online component of a cross-media campaign. Read More...

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Notes on the ClickZ Track at SES
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Notes on the ClickZ Track at SES

20y Rebecca Lieb

Notes on the ClickZ Track at SES

It was a long, crowded, fruitful day at ClickZ's track on broader advertising and marketing issues on this, the first day of Search Engine Strategies ...

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Not Much Joementum for Web Advertising in Big Connecticut Primary
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Not Much Joementum for Web Advertising in Big Connecticut Primary

20y Kate Kaye

Not Much Joementum for Web Advertising in Big Conn...

Lefty political blog MyDD has an item listing a bunch of donors who have recently contributed to Senator Joe Lieberman's campaign to keep his seat Rea...

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Malware: Coming to a Banner Unit Near You
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Malware: Coming to a Banner Unit Near You

20y Zachary Rodgers

Malware: Coming to a Banner Unit Near You

Ad network daisy chains –- the selliing and reselling of ad placements -- are sometimes efficient and necessary, but they have their downsides, as eve...

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User Search Data: AOL Gives Away the Farm
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User Search Data: AOL Gives Away the Farm

20y Zachary Rodgers

User Search Data: AOL Gives Away the Farm

AOL this morning released search log data on more than half a million of its users Read More...

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MTV Hooks Up with Google to Push Video to Affiliates
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MTV Hooks Up with Google to Push Video to Affiliates

20y Kate Kaye

MTV Hooks Up with Google to Push Video to Affiliat...

Google will distribute ad-supported clips from MTV Networks shows to affiliates in the AdSense network starting later this month. Read More...

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Execs & Accounts for August 7, 2006
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Execs & Accounts for August 7, 2006

20y Zachary Rodgers

Execs & Accounts for August 7, 2006

AOL's Arthur Brodeur goes to Autobytel; IGA Worldwide hires THQ's Walsh as VP of media acquisition; PointRoll promotes Tafler . Read More...

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Starwood Launches New Hotel Brand in Second Life
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Starwood Launches New Hotel Brand in Second Life

20y Zhenya Gene Senyak

Starwood Launches New Hotel Brand in Second Life

Players in the massively multiplayer virtual world will get a taste of the new hotel chain over a year before it opens its doors. Read More...

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PR: Not Just for Journalists Anymore
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PR: Not Just for Journalists Anymore

20y Kevin Newcomb

PR: Not Just for Journalists Anymore

New tools for public relations professionals help get messages directly to consumers. Read More...

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MarketTools Offers Custom Social Networks for Research
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MarketTools Offers Custom Social Networks for Research

20y Kevin Newcomb

MarketTools Offers Custom Social Networks for Rese...

The Insight Networks platform will monitor existing social networks, as well as create custom sites to monitor and interact with. Read More...

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MasterCard Teams with Yahoo! Music on Summer Promo
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MasterCard Teams with Yahoo! Music on Summer Promo

20y Marty Orgel

MasterCard Teams with Yahoo! Music on Summer Promo

Customers using MasterCard to pay for the music service for one year will get a second year of service for free. Read More...

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Could a Broad Scale Network Rope In National Advertisers?
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Could a Broad Scale Network Rope In National Advertisers?

20y Kate Kaye

Could a Broad Scale Network Rope In National Adver...

Newspaper publishers must evolve to survive. An industry-wide online ad network just might help the industry last into the next era. Read More...

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Advertiser Coalition to Auctionize TV Officially Underway
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Advertiser Coalition to Auctionize TV Officially Underway

20y Zachary Rodgers

Advertiser Coalition to Auctionize TV Officially U...

The Bad News Bears of TV advertising have entered a new phase in their plans to auctionize TV inventory, courtesy of eBay Read More...

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DéjÀ Vu All Over Again?
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DéjÀ Vu All Over Again?

20y Zachary Rodgers

DéjÀ Vu All Over Again?

Search marketing luminary Andy Beal is on the move Read More

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Dave Winer on Advertising
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Dave Winer on Advertising

20y Zachary Rodgers

Dave Winer on Advertising

Yesterday on his blog : "In the past the flow of ideas for products was heavily centralized, and based on advertising to build demand Read More...

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ABC to Stream More Shows
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ABC to Stream More Shows

20y Anna Maria Virzi

ABC to Stream More Shows

Disney-owned TV network ABC said yesterday it plans to stream more of its prime time shows online using its ad-supported video player Read More...

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ClickZ's Hiring: San Francisco/Bay Area Editor
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ClickZ's Hiring: San Francisco/Bay Area Editor

20y Rebecca Lieb

ClickZ's Hiring: San Francisco/Bay Area Editor

Are you an experienced business journalist passionate about advertising, marketing and the Web? We're looking for a San Francisco or Bay-area based ne...

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Avenue A/Razorfish Continues European Expansion
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Avenue A/Razorfish Continues European Expansion

20y Kevin Newcomb

Avenue A/Razorfish Continues European Expansion

Acquisition of Neue Digitale is the third overseas acquisition in the past year. Read More...

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Execs & Accounts for August 4, 2006
Media

Execs & Accounts for August 4, 2006

20y Rebecca Lieb

Execs & Accounts for August 4, 2006

Google appoints New York sales exec; Agency.com opens Dublin outpost; MMA adds Coca-Cola to board. Read More...

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Bringing SMB Ad Spend Online Poses Challenges
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Bringing SMB Ad Spend Online Poses Challenges

20y Kevin Newcomb

Bringing SMB Ad Spend Online Poses Challenges

Small advertisers are moving more money online, but they want help to show what they're getting for it. Read More...

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Report: Global Online Video Market to Grow Tenfold
Media

Report: Global Online Video Market to Grow Tenfold

20y Joe Gold

Report: Global Online Video Market to Grow Tenfold

Households consuming video online will climb from 13 million in 2005 to 131 million by 2010. Read More...

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