Publicis' Zenith Media to Acquire Moxie
Media

Publicis' Zenith Media to Acquire Moxie

20y Zachary Rodgers

Publicis' Zenith Media to Acquire Moxie

The deal will extend Zenith's capabilities from traditional online media strategy to many types of digital communication. Read More...

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Ford Vehicles Featured in New Console Game
Media

Ford Vehicles Featured in New Console Game

20y Enid Burns

Ford Vehicles Featured in New Console Game

Ford and video game developer Eidos are polishing the virtual chrome on 18 of the auto maker's classic and contemporary vehicles Read More...

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Execs & Accounts for August 11, 2006
Media

Execs & Accounts for August 11, 2006

20y Kate Kaye

Execs & Accounts for August 11, 2006

SF Interactive hires David Blum; ContentNext names Navarre to West Coast sales job. Read More...

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An Analysis of the Google/Viacom Video Deal
Media

An Analysis of the Google/Viacom Video Deal

20y Ian Schafer

An Analysis of the Google/Viacom Video Deal

A major content producer and the largest advertising network in the world have partnered to prove a syndicated video ad model can work. Read More...

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Top 10 Search Terms in 10 Categories, July 2006
Media

Top 10 Search Terms in 10 Categories, July 2006

20y Enid Burns

Top 10 Search Terms in 10 Categories, July 2006

The top 10 search terms by search volume for July 2006. Read More...

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Report Shows Less Adware Middle Men than Presumed
Media

Report Shows Less Adware Middle Men than Presumed

20y Kate Kaye

Report Shows Less Adware Middle Men than Presumed

The Center for Democracy and Technology has released the second of its reports analyzing the role of intermediaries in distributing adware-served ads ...

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Ford Hail Mary Marketing Effort Goes to the Blogs...Lots of 'Em
Media

Ford Hail Mary Marketing Effort Goes to the Blogs...Lots of 'Em

20y Kate Kaye

Ford Hail Mary Marketing Effort Goes to the Blogs....

It wasn't so long ago that the Blogads network had few if any big corporate advertisers Read More...

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Digital marketing remainders
Media

Digital marketing remainders

20y Zachary Rodgers

Digital marketing remainders

Oneupweb launched a podcast tracking and reporting service earlier this week Read More...

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Google's Schmidt Extends Hand to Advertisers
Media

Google's Schmidt Extends Hand to Advertisers

20y Marty Orgel

Google's Schmidt Extends Hand to Advertisers

The search giant's chief executive says the company wants to “find ways we can give information to advertisers that is truthful” and more complete. Re...

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Advertisers Demand Accountability
Media

Advertisers Demand Accountability

20y Kevin Newcomb

Advertisers Demand Accountability

A group of large brand advertisers have issued a call for audited impression counts by mid-2007. Read More...

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McDonald's Aims to Mobilize the Late Night Crew
Media

McDonald's Aims to Mobilize the Late Night Crew

20y Kate Kaye

McDonald's Aims to Mobilize the Late Night Crew

The fast food chain has launched a mobile coupon campaign in conjunction with Enpocket and Havas's Media Planning Group to promote late night feeding ...

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Holiday Marketing: Biz as Usual
Media

Holiday Marketing: Biz as Usual

20y Enid Burns

Holiday Marketing: Biz as Usual

Online retailers plan maintain or reduce the marketing tactics they deployed last year. Read More...

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Targeting Takes Another Step Forward
Media

Targeting Takes Another Step Forward

20y Tessa Wegert

Targeting Takes Another Step Forward

A look at site and media optimization products from [x+1]. Read More...

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Mobile Search
Media

Mobile Search

20y Laura Marriott

Mobile Search

Awareness of mobile search continues to grow, creating new opportunities for brands and agencies to exploit the power of the mobile channel. Read More...

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Search Terms for Q2 2006
Media

Search Terms for Q2 2006

20y Enid Burns

Search Terms for Q2 2006

A look at what Internet users searched for in Q2 2006. Read More

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"Snakes On A Plane" Re-Memes
Media

"Snakes On A Plane" Re-Memes

20y Rebecca Lieb

"Snakes On A Plane" Re-Memes

Those flying snakes sure are viral Read More

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MSN Likes Jazz
Media

MSN Likes Jazz

20y Enid Burns

MSN Likes Jazz

MSN and the JVC Jazz Festival in Newport, Rhode Island made a deal to stream the concerts and activities live on MSN Read More...

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Eric Schmidt, Measureable Advertising & AJAX
Media

Eric Schmidt, Measureable Advertising & AJAX

20y Rebecca Lieb

Eric Schmidt, Measureable Advertising & AJAX

In addition to his keynote discussion with Danny Sullivan today at SES, the press were granted an unusual additional hour of Q&A with Google Chairman ...

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PointRoll Gets Burst Seal of Approval
Media

PointRoll Gets Burst Seal of Approval

20y Kate Kaye

PointRoll Gets Burst Seal of Approval

Another sign that streaming video ads are becoming more and more prominent: the Burst Media network is now accepting PointRoll's NetStream video ad fo...

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MTV Networks to Buy Atom
Media

MTV Networks to Buy Atom

20y Zachary Rodgers

MTV Networks to Buy Atom

A $200 million deal will bring four popular video and gaming sites under Viacom's roof. Read More...

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Google Calls Click Fraud Much Ado About Nothing
Media

Google Calls Click Fraud Much Ado About Nothing

20y Kate Kaye

Google Calls Click Fraud Much Ado About Nothing

The company's white paper singles out click fraud auditors AdWatcher, ClickFacts and Click Forensics as perpetuators of click fraud exaggeration. Read...

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The Face of User-Generated Content
Media

The Face of User-Generated Content

20y Enid Burns

The Face of User-Generated Content

Video creators are predominantly young and male. More surprisingly, they're also very tuned in to advertising. Read More...

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Yahoo Trots Out New Search Ad Platform
Media

Yahoo Trots Out New Search Ad Platform

20y Rebecca Lieb

Yahoo Trots Out New Search Ad Platform

Yahoo showed off its new search ad platform yesterday at SES, in the first public demo of 'Project Panama.' Read More...

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Contract with Actors Unions Would Ease Interactive Ad Editing Rules
Media

Contract with Actors Unions Would Ease Interactive Ad Editing Rules

20y Kate Kaye

Contract with Actors Unions Would Ease Interactive...

If approved, a tentative agreement between Actors Unions and the ad industry could help bring commercials contracts into the 21st century. Read More...

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Google Dance 2006 Photos
Media

Google Dance 2006 Photos

20y Rebecca Lieb

Google Dance 2006 Photos

Every year I promise to take a lot of photos at the annual Google Dance, and every year I forget to bring anything beyond my cameraphone Read More...

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Execs & Accounts for August 9, 2006
Media

Execs & Accounts for August 9, 2006

20y rumo

Execs & Accounts for August 9, 2006

Oodle hires Knight Ridder vet Lloyd; Atmosphere BBDO wins Starwood Hotels account; Efficient Frontier gets search duties for Fox Interactive Media. Re...

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Rapidly Morphing, AOL Races to Build an Ad Empire
Media

Rapidly Morphing, AOL Races to Build an Ad Empire

20y Kevin Newcomb

Rapidly Morphing, AOL Races to Build an Ad Empire

While AOL lays off in customer service, it bulks up in ad sales. Read More...

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