Top 50 Advertisers by Media Value in June, 2006
Media

Top 50 Advertisers by Media Value in June, 2006

20y rumo

Top 50 Advertisers by Media Value in June, 2006

Top 50 Advertisers by Media Value in June, 2006 Read More...

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The DVR: Return of Digital's Prodigal Son
Media

The DVR: Return of Digital's Prodigal Son

20y Dorian Sweet

The DVR: Return of Digital's Prodigal Son

Will the DVR trump the Web for ad dollars? Or are we headed for a messy sibling rivalry? Read More...

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HarperCollins Teases with Title Tidbits
Media

HarperCollins Teases with Title Tidbits

20y Kate Kaye

HarperCollins Teases with Title Tidbits

Give 'em a taste and they'll come back for more Read More...

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In-Game Ad Space Evolves with Performance-based Ads
Media

In-Game Ad Space Evolves with Performance-based Ads

20y Enid Burns

In-Game Ad Space Evolves with Performance-based Ad...

In-game ad networks and developers have developed new ad units that provide lead-generation and potentially more measurable results. Read More...

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IAB Begins Process of Defining Clicks
Media

IAB Begins Process of Defining Clicks

20y Kevin Newcomb

IAB Begins Process of Defining Clicks

A working group is being created to define what a click is and isn't, for purposes of performance-based advertising. Read More...

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Online Newspaper Readership Climbs Sharply
Media

Online Newspaper Readership Climbs Sharply

20y Kate Kaye

Online Newspaper Readership Climbs Sharply

The NAA and Pew both report an increase in newspaper Web site readers, but the industry as a whole still struggles. Read More...

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Online Video Growth to Continue
Data insights

Online Video Growth to Continue

20y Enid Burns

Online Video Growth to Continue

Portals and online content aggregators build out video services as demand increases. Read More...

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Google Puts AdWords Into Orbit
Media

Google Puts AdWords Into Orbit

20y Marty Orgel

Google Puts AdWords Into Orbit

A partnership with XM Satellite Radio will let Google advertisers bid on spots in XM’s non-music channels. Read More...

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Viral Marketing Gets Structured
Media

Viral Marketing Gets Structured

20y Tessa Wegert

Viral Marketing Gets Structured

Viral marketing is lightning in a bottle. Is there a way to create it? Read More...

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25-Year-Old MTV Makes Move on College Set
Media

25-Year-Old MTV Makes Move on College Set

20y Kate Kaye

25-Year-Old MTV Makes Move on College Set

MTV keeps gettin' older, and they keep stayin' the same age....College kids, that is Read More...

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Newspaper Giants Shuffle Stakes in CareerBuilder, ShopLocal and Topix
Media

Newspaper Giants Shuffle Stakes in CareerBuilder, ShopLocal and Topix

20y Zachary Rodgers

Newspaper Giants Shuffle Stakes in CareerBuilder, ...

McClatchy has sold some of its holdings in online businesses CareerBuilder, ShopLocal and Topix to newspaper rivals Tribune and Gannett Read More...

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Danny Sullivan Profiled in USA Today
Media

Danny Sullivan Profiled in USA Today

20y Rebecca Lieb

Danny Sullivan Profiled in USA Today

Look! It's our own Danny Sullivan. USA Today ran an in depth profile of Danny, editor of Search Engine Watch and a ClickZ columnist Read More...

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We Are the Weird: Nerds for Net Neutrality
Media

We Are the Weird: Nerds for Net Neutrality

20y Kate Kaye

We Are the Weird: Nerds for Net Neutrality

The pro-Net neutrality ranks have made some headway in their ongoing fight to get their issue noticed by folks across the Web, as well as more mainstr...

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Heck, Let's Leave It On the Homepage For Two Weeks
Media

Heck, Let's Leave It On the Homepage For Two Weeks

20y Rebecca Lieb

Heck, Let's Leave It On the Homepage For Two Weeks

Q: How do you know when to fire your VP of Marketing and PR? A: When you catch them sending pitches like the one ClickZ received last night: Hi, We’d ...

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Execs & Accounts for August 2, 2006
Media

Execs & Accounts for August 2, 2006

20y Zachary Rodgers

Execs & Accounts for August 2, 2006

Avenue A/Razorfish search director defects to Microsoft; FM Publishing builds network; Carat Fusion's Durham departs. Read More...

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AOL Drops Subscription Fees
Media

AOL Drops Subscription Fees

20y Kevin Newcomb

AOL Drops Subscription Fees

As expected, AOL is abandoning its subscription model to focus on growing advertising. Read More...

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StarMedia Women's Channel Relaunch Part of Broader Strategy
Media

StarMedia Women's Channel Relaunch Part of Broader Strategy

20y Kate Kaye

StarMedia Women's Channel Relaunch Part of Broader...

The Spanish-language portal balances competition with Yahoo Telemundo and Univision with a desire for camaraderie to help spur wide U.S. Hispanic mark...

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Study: Search Marketers Undervalue ‘Assists’
Media

Study: Search Marketers Undervalue ‘Assists’

20y Kevin Newcomb

Study: Search Marketers Undervalue ‘Assists’

Searchers often click on multiple search results before completing a transaction, but many marketers only credit the last click, according to a report...

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AQuantive Reports Strong Q2, Sets Sights Overseas
Media

AQuantive Reports Strong Q2, Sets Sights Overseas

20y John Townley

AQuantive Reports Strong Q2, Sets Sights Overseas

The company saw the biggest revenue jump in its digital marketing segment, which includes Avenue A/Razorfish and U.K.-based DNA. Read More...

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Text Messaging Outpaces Voice in U.K.
Data insights

Text Messaging Outpaces Voice in U.K.

20y Enid Burns

Text Messaging Outpaces Voice in U.K.

Text overtakes voice calls among U.K. mobile users, while characteristics of six distinct groups emerge. Read More...

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IAC Shows Growth, Invests in Businesses
Media

IAC Shows Growth, Invests in Businesses

20y Kevin Newcomb

IAC Shows Growth, Invests in Businesses

The company plans to integrate Ask.com and Citysearch across its portfolio, and will implement uniform best practices in all units. Read More...

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Agency.com Pitches Subway -- On YouTube
Media

Agency.com Pitches Subway -- On YouTube

20y Rebecca Lieb

Agency.com Pitches Subway -- On YouTube

Is this as bad an idea as Steve thinks it is? Wouldn't go that far, but it's a big, big risk. Agency.com created a 9:00 video of the agency creating a...

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Microsoft Adds Another Search Exec
Media

Microsoft Adds Another Search Exec

20y Matthew G. Nelson

Microsoft Adds Another Search Exec

Microsoft has added some more heft to its search team, hiring Harrison Magun, formerly managing director of Avenue A/Razorfish Search, as its new dire...

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Search Campaigns Forego Automation
Media

Search Campaigns Forego Automation

20y Enid Burns

Search Campaigns Forego Automation

Full service interactive ad agency PinPoint Interactive Media thinks marketers want to get back to the basics of manual bid management Read More...

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Note to Auto Marketers: Aim Higher in the Funnel
Media

Note to Auto Marketers: Aim Higher in the Funnel

20y Zachary Rodgers

Note to Auto Marketers: Aim Higher in the Funnel

J.D. Power polled 10,000 new car buyers on where they surfed before they visit auto-specific sites. Read More...

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Google, the Media Network, Part 2
Media

Google, the Media Network, Part 2

20y Hollis Thomases

Google, the Media Network, Part 2

Google's a search engine? Think again! A step-by-step guide to wrapping your mind around Google as a media network. Part two of a series. Read More...

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TONY Bows Broadband Channel
Media

TONY Bows Broadband Channel

20y Enid Burns

TONY Bows Broadband Channel

Time Out New York (TONY) created an online broadband channel with production partner City On Demand to serve local video content to city residents and...

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