Sprint Promoting Exclusive Content, Which, In Turn, Promotes Movie
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Sprint Promoting Exclusive Content, Which, In Turn, Promotes Movie

20y Pamela Parker

Sprint Promoting Exclusive Content, Which, In Turn...

Sprint has wrangled comedian Will Ferrell, or at least the character he plays in an upcoming NASCAR-themed flick, to star in commercials promoting Spr...

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If you're not sick of Google Checkout already...
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If you're not sick of Google Checkout already...

20y Pamela Parker

If you're not sick of Google Checkout already...

A couple of sort-of noteable things that didn't make it into our story from earlier today Read More...

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"Cat" Hits Best Seller Lists
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"Cat" Hits Best Seller Lists

20y Rebecca Lieb

"Cat" Hits Best Seller Lists

Congratulations to our own Bryan Eisenberg (and his brother Jeffrey). Bryan just IM'd with the fantastic news that their new book, Waiting for Your Ca...

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A Bold Move from Ford
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A Bold Move from Ford

20y Pamela Parker

A Bold Move from Ford

We haven't had time to weigh in on this earlier this week, but, wow, what Ford is doing with its FordBoldMoves.com site and video documentary is reall...

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John Edwards to Sell Issues on Your Cell
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John Edwards to Sell Issues on Your Cell

20y Kate Kaye

John Edwards to Sell Issues on Your Cell

One America, the anti-poverty group headed by Senator John Edwards, is going mobile Read More...

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Fox Expects $500M in Internet Revs in 2007
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Fox Expects $500M in Internet Revs in 2007

20y Pamela Parker

Fox Expects $500M in Internet Revs in 2007

Reuters reports that News Corp Read More

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The Spyware Is Getting Settled -- A Litigious List
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The Spyware Is Getting Settled -- A Litigious List

20y Kate Kaye

The Spyware Is Getting Settled -- A Litigious List

The Center for Democracy and Technology has a thorough compendium of spyware lawsuits, both settled and pending Read More...

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Priceline Beams Shatner Down to YouTube
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Priceline Beams Shatner Down to YouTube

20y Rebecca Lieb

Priceline Beams Shatner Down to YouTube

Priceline's come up with a new William Shatner TV spot Read More...

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Comcast's Web Ambitions
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Comcast's Web Ambitions

20y Pamela Parker

Comcast's Web Ambitions

The WSJ today has a big write-up (subscription) on Comcast and Time Warner's ambitions for Web video Read More...

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Google Checkout: Check Out of Commercial E-Mail
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Google Checkout: Check Out of Commercial E-Mail

20y Rebecca Lieb

Google Checkout: Check Out of Commercial E-Mail

"Control commercial spam" is a Google Checkout value proposition Read More...

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Yahoo Settles Click Fraud Suit
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Yahoo Settles Click Fraud Suit

20y Kevin Newcomb

Yahoo Settles Click Fraud Suit

The company will allow advertisers to file claims for potential fraudulent clicks dating back to January 2004. Read More...

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Online Real Estate Ad Spending to Nearly Double by 2010
Media

Online Real Estate Ad Spending to Nearly Double by 2010

20y Kate Kaye

Online Real Estate Ad Spending to Nearly Double by...

Spending on print media will continue to drop, while new Web sites and services could shift the industry in yet another direction. Read More...

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Google Checkout to Integrate with AdWords
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Google Checkout to Integrate with AdWords

20y Pamela Parker

Google Checkout to Integrate with AdWords

The long-rumored PayPal rival sees the light of day. Read More...

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PointRoll and Others Reach Out to Undecided Political Market
Media

PointRoll and Others Reach Out to Undecided Political Market

20y Kate Kaye

PointRoll and Others Reach Out to Undecided Politi...

The ad tech vendor, along with competitors like Klipmart and Unicast are pushing video ads to politicos who remain skeptical. Read More...

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Billboards Go Digital
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Billboards Go Digital

20y Tessa Wegert

Billboards Go Digital

Does this method of billboard advertising truly have it all? Read More

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Interpublic Teams with Facebook
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Interpublic Teams with Facebook

20y Kevin Newcomb

Interpublic Teams with Facebook

Strategic partnership gives Interpublic clients preferred treatment on the college-focused social network. Read More...

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Advergaming: Next on the Mobile Marketing List?
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Advergaming: Next on the Mobile Marketing List?

20y Laura Marriott

Advergaming: Next on the Mobile Marketing List?

Gaming, advergaming, and the role both play in the mobile marketing value chain. Read More...

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Google's Appeal Fails in France
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Google's Appeal Fails in France

20y Pamela Parker

Google's Appeal Fails in France

Google's effort to appeal Louis Vuitton's trademark case against it in France has failed, according to the luxury goods maker Read More...

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Digital Hires and Business Wins: Dizzying Activity
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Digital Hires and Business Wins: Dizzying Activity

20y Zachary Rodgers

Digital Hires and Business Wins: Dizzying Activity

The bloat lately in our thrice-weekly Execs & Accounts column is perhaps a better indicator than any ad spend estimate or executive survey of the shee...

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Upfront Results: Network Gig is Up?
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Upfront Results: Network Gig is Up?

20y Zachary Rodgers

Upfront Results: Network Gig is Up?

Stories in the Journal , Times and AdAge this morning all proclaim that the upfront is officially down this year, and online gets credit for the bite....

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When Your Visual Field is Sixty Percent Ads
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When Your Visual Field is Sixty Percent Ads

20y Zachary Rodgers

When Your Visual Field is Sixty Percent Ads

This isn't interactive advertising, but rather a uniquely interactive way of looking at advertising Read More...

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PPC Network Unveils 'Site Stickiness' Tool
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PPC Network Unveils 'Site Stickiness' Tool

20y Pamela Parker

PPC Network Unveils 'Site Stickiness' Tool

Blending approaches from various industry players, Findology hopes to help publishers in its network deliver more pageviews, and ads. Read More...

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AOL Bows Video-rich Site for Action Sports Fans
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AOL Bows Video-rich Site for Action Sports Fans

20y Kevin Newcomb

AOL Bows Video-rich Site for Action Sports Fans

Lat34 will target fans of skateboarding, snowboarding, and similar sports. Read More...

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DoubleClick Buys Klipmart
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DoubleClick Buys Klipmart

20y Zachary Rodgers

DoubleClick Buys Klipmart

The deal brings DoubleClick Motif a step closer to legitimacy as an end-to-end solution for rich media. Read More...

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RealNetworks Selling Video Ads Against Casual Games
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RealNetworks Selling Video Ads Against Casual Games

20y Zachary Rodgers

RealNetworks Selling Video Ads Against Casual Game...

The streaming ads are enabled by Eyeblaster's new eb.in-games casual gaming unit. Read More...

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Execs & Accounts for June 28, 2006
Media

Execs & Accounts for June 28, 2006

20y Zachary Rodgers

Execs & Accounts for June 28, 2006

About.com promotes Ricci to SVP of sales; Organic hires Corteville as ED of media. Read More...

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Afternoon of the YouTube "Killers"
Media

Afternoon of the YouTube "Killers"

20y Enid Burns

Afternoon of the YouTube "Killers"

Not to criticize the category, but video sites are a bit of a commodity these days Read More...

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