Why partnering with a web design platform is the right move for your business
Content

Why partnering with a web design platform is the right move for your busine...

6y Jacqueline Dooley

Why partnering with a web design platform is the r...

Duda's eBook explains how agencies, digital publishers, host providers, and SaaS platforms can all benefit from partnering with a web design platform....

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Ad industry asks for more time to ramp-up after CCPA’s final rules
Digital Marketing

Ad industry asks for more time to ramp-up after CCPA’s final rules

6y Barry Levine

Ad industry asks for more time to ramp-up after CC...

Five major advertising trade bodies are asking California’s attorney general to delay enforcement of CCPA by six months so companies have more time to...

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5 Types of Shoppers and How to Win Their Hearts
Digital Marketing

5 Types of Shoppers and How to Win Their Hearts

6y Luke Richards

5 Types of Shoppers and How to Win Their Hearts

From armchair analysts to impulse shoppers, new research from UpSellit identifies five consumer types and suggests ways to appeal to them. Read More...

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8 tips to speed up WordPress performance
Content

8 tips to speed up WordPress performance

6y Tereza Litsa

8 tips to speed up WordPress performance

WordPress speed optimization is critical to higher conversion rate, SEO, and maintaining a successful online presence. Here’s how to achieve it with e...

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Q&A with SAP's Global Chief Marketing Officer Alicia Tillman
Digital Leaders

Q&A with SAP's Global Chief Marketing Officer Alicia Tillman

6y Mahir Prasad

Q&A with SAP's Global Chief Marketing Officer Alic...

We spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...

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The path to owning influencer marketing in 2020 is just 6 steps
Acquisition

The path to owning influencer marketing in 2020 is just 6 steps

6y Luke Richards

The path to owning influencer marketing in 2020 is...

Linqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...

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Data-driven MTA: The only attribution model that counts
Analytics

Data-driven MTA: The only attribution model that counts

6y Luke Richards

Data-driven MTA: The only attribution model that c...

A comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...

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Four new rules for brand engagement in the privacy era
Data insights

Four new rules for brand engagement in the privacy era

6y Mike Herrick

Four new rules for brand engagement in the privacy...

As the focus shifts from customer data and experience to privacy-by-design, a look at what marketers need to focus on with a privacy-first mindset. Re...

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How machine learning-powered agencies are reshaping digital marketing
AI & Automation

How machine learning-powered agencies are reshaping digital marketing

6y Jacqueline Dooley

How machine learning-powered agencies are reshapin...

New report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...

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Retailers are competing with banks for top spots in credit card search rankings
Digital Marketing

Retailers are competing with banks for top spots in credit card search rank...

6y Emily Alford

Retailers are competing with banks for top spots i...

Retailers go toe-to-toe with banks as Adthena ranks SEM performance for companies across the credit card search landscape. Read More...

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AI and automation can make marketers champions again
AI & Automation

AI and automation can make marketers champions again

6y Mahir Prasad

AI and automation can make marketers champions aga...

AI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs...

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Using customer lifetime value (CLV) for ecommerce success
Analytics

Using customer lifetime value (CLV) for ecommerce success

6y Jacqueline Dooley

Using customer lifetime value (CLV) for ecommerce ...

Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read More...

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Voice search ascending: Three areas that require your attention right now
Digital Marketing

Voice search ascending: Three areas that require your attention right now

6y Bart Bartolozzi

Voice search ascending: Three areas that require y...

Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future. Read More...

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Guide: A modular approach to digital experience platforms
Automation

Guide: A modular approach to digital experience platforms

6y Jacqueline Dooley

Guide: A modular approach to digital experience pl...

It’s time to push through the mediocrity of digital transformation. Discover how a modular DX Platform can fuel the next phase of your evolution. Read...

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AAA Northeast uses Adobe to put members in the driver’s seat with a personalized digital experience
Automation

AAA Northeast uses Adobe to put members in the driver’s seat with a persona...

6y Jacqueline Dooley

AAA Northeast uses Adobe to put members in the dri...

AAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read More...

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Winter is coming: Goodbye cookies, hello contextual
Data insights

Winter is coming: Goodbye cookies, hello contextual

6y Tim Flagg

Winter is coming: Goodbye cookies, hello contextua...

In an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is alr...

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Gartner: Training, system integration and talent could help improve the effectiveness of martech stacks
Attribution

Gartner: Training, system integration and talent could help improve the eff...

6y Barry Levine

Gartner: Training, system integration and talent c...

Despite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. R...

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Three key practices separate CX leaders from the rest of the pack
Data insights

Three key practices separate CX leaders from the rest of the pack

6y Luke Richards

Three key practices separate CX leaders from the r...

New report from Medallia highlights the importance of digital feedback channels and having a mixed model of accountability in B2B customer experience....

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Martech in product prototyping: Three critical factors
Analytics

Martech in product prototyping: Three critical factors

6y Marie Miguel

Martech in product prototyping: Three critical fac...

It's critical for developers, designers, and marketers to collaborate on product prototyping. Tips to examine user behavior and ensure product-market ...

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Tealium report: Consumers trust brands with their data, but with conditions
Analyzing Customer Data

Tealium report: Consumers trust brands with their data, but with conditions

6y Barry Levine

Tealium report: Consumers trust brands with their ...

Tealium's latest report looks to to better understand the relationships between brands and data privacy. Read More...

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Chorus.ai unveils industry-first cold call dashboard powered by Conversation Intelligence
AI & Automation

Chorus.ai unveils industry-first cold call dashboard powered by Conversatio...

6y Mahir Prasad

Chorus.ai unveils industry-first cold call dashboa...

Chorus.ai’s Smart Call Disposition now automatically detects cold call results to improve connection rates, drive top of the funnel pipeline and provi...

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The Scotch Malt Whisky Society grows customer lifetime value with personalization via Monetate
Case Study

The Scotch Malt Whisky Society grows customer lifetime value with personali...

6y Mahir Prasad

The Scotch Malt Whisky Society grows customer life...

Personalization helps the leading source of premier single cask whiskies increase sales. Read More...

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Airship introduces Airship Journeys for cross-channel experiences for the Mobile Era
Digital Marketing

Airship introduces Airship Journeys for cross-channel experiences for the M...

6y Mahir Prasad

Airship introduces Airship Journeys for cross-chan...

Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...

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Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’
Attribution

Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt...

6y Barry Levine

Gartner report: Brands are ‘living organisms’ that...

Gartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...

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Acoustic reveals AI and machine learning are top marketing trends in new report
AI & Automation

Acoustic reveals AI and machine learning are top marketing trends in new re...

6y Jacqueline Dooley

Acoustic reveals AI and machine learning are top m...

The marketing cloud platform's report, covers everything from the emergence of tech-savvy marketers to AI and machine learning and more. Read More...

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Ladingo’s machine learning platform makes shipping large items affordable for small retailers
Digital Marketing

Ladingo’s machine learning platform makes shipping large items affordable f...

6y Jacqueline Dooley

Ladingo’s machine learning platform makes shipping...

Israel based Ladingo has launched a machine learning platform that makes shipping large items affordable for small retailers. Read More...

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Sourcepoint adds CCPA compliance to its Consent Management Platform
Analytics

Sourcepoint adds CCPA compliance to its Consent Management Platform

6y Barry Levine

Sourcepoint adds CCPA compliance to its Consent Ma...

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released re...

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