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View articleA recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other...
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View articleForrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Read More...
View articleASOS' online user-base has grown by 25% to 8.8 million active users. The online clothes retailer has also revealed a 30% increase in revenue. Read Mor...
View articleUsing geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Read More...
View articleBing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Read More...
View articleWant exclusive insight into how the multi-national brands tap into their digital grapevine and have established a framework for social insight deliver...
View articleChongqing city in China has set up an exclusive path for mobile phone addicts. We're asking: Should the UK do the same? Read More...
View articleAs you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet s...
View articleThe e-commerce giant will start running ads within its mobile shopping app in the fourth quarter of this year. Read More...
View articleWe’re pleased to announce that, as of this week, your regular .rising updates will be delivered straight to your inbox every Monday to Friday. Read Mo...
View articleWhat are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines ove...
View articleLow conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearab...
View articleFacebook will now ask users why they hid ads in an effort to deliver advertisements that are both relative to the user and appropriate for the platfor...
View articleNative advertising is becoming increasingly important as consumers become more and more ambivalent to traditional online advertising strategies. Read ...
View articleEvolve Media launches TotallyHer.com, a display ad-free native-only platform that is dedicated to content discovery. Read More...
View articleFox has signed a programmatic partnership with Google’s DoubleClick Ad Exchange and Vindico to monetize both display and video impressions. Read More...
View articleNative advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good, ...
View articleThe new technology allows advertisers to deliver native video ads that adapt to any website's layout and design, giving users a flexible, seamless exp...
View articleThese tips and tricks can help you make the most out of your content marketing efforts. Can you work them into your strategy? Read More...
View articleA new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional TV...
View articleYahoo has recently acquired photo ad company Luminate, which means that soon advertisers might be able to overlay Yahoo ads with mouseover text and sh...
View articleAs back-to-school shopping lists grow bigger, so does the purchase funnel. To succeed in these mobile-driven times, marketers must create expanded con...
View articleWith so many different media channels being utilised at once by consumers who are increasingly difficult to target and segment, what are the secrets o...
View articleSpotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platform...
View articleThe ‘Advancing Practices In Real-Time Marketing' report provides a great guide for anyone interested in learning more about real-time strategies, with...
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