Levi’s has unveiled a new campaign, the Live in Levi’s Project, which combines storytelling with social media and e-commerce in an interactive video. ...
View articleConsumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are alread...
View articleThe Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non...
View articleRunning mobile display campaigns does take up a marketer's resources and time, but don't be fooled - it's very much an accessible platform for ad serv...
View articleMobile device use is set to overtake PC use in the near future, and companies are being advised to get ready for mobile. Here are five common myths ab...
View articleIn his latest .rising leaders post, Olivier Choron argues that the IT industry is not only leading the way in terms of computing innovation, but also ...
View articleGlobal media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This mo...
View articleThe debate over net neutrality could have a larger impact on marketers than expected, as it greatly affects the education of future digital marketers....
View articleSnapchat’s high profile VP of engineering, Peter Magnusson, has abruptly quit the messaging app just six months after being poached from Google. The r...
View articleHere are "The New Rules of Publishing," which can help marketers understand how readers consume, endorse, and spread content through social channels a...
View articleWorking in collaboration with Project Sunblock, a content verification technology provider, police banners are now replacing a wide range of legitimat...
View articleApple has confirmed that it will gradually lay off 200 Beats employees, or nearly 29% of the 700 people currently working for the headphones company. ...
View articleWhen you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nea...
View articleShakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marke...
View articleAccording to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How s...
View articleHumor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating rela...
View articleGrowth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobil...
View articleThe next phase of the visual Web, "Visual Web 2.0," will see images shifting from being units of communication to user interfaces - with the help of e...
View articleSometimes the best way to recap an event is through attendees' tweets that highlight some of the best insights gleaned from the keynote speakers. Here...
View articleGoogle and MediaCom are teaming up to develop a global training programme called Mobile Ignition, to set a "mobile first" mindset among the agency's s...
View articlePrograms like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a bene...
View articleBy measuring the social activity taking place around a video and using that data in combination with raw viewing statistics, marketers can gain a bett...
View articleOur second .rising leaders feature comes from Jon Hulme, Managing Director and co-founder of Contentive, a fast growing b2b publisher - responsible fo...
View articleDocuments suggest that Amazon is set to release a credit card reader which will connect to smartphones to carry out payments. Read More...
View articleConnected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them in...
View articleWhether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new techno...
View articleThe popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim ...
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