Monetize the Archive?
Media

Monetize the Archive?

23y Vin Crosbie

Monetize the Archive?

To charge for archives, or not to charge? That is the question. Four steps toward calculating a model for your archives. Read More...

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Analyst: Online Advertising Outlook Bright
Media

Analyst: Online Advertising Outlook Bright

23y Brian Morrissey

Analyst: Online Advertising Outlook Bright

Goldman Sachs sees Yahoo! is leading the way for a broad Internet advertising recovery this year. Read More...

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FTC Seeking Expanded Powers to Fight Spam
Media

FTC Seeking Expanded Powers to Fight Spam

23y Roy Mark

FTC Seeking Expanded Powers to Fight Spam

Proposals include making it a possible crime for using false e-mail header and routing information. Read More...

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Cross Media Studies: What Are We Really Uncovering?
Media

Cross Media Studies: What Are We Really Uncovering?

23y James Hering

Cross Media Studies: What Are We Really Uncovering...

Are you willing to let your competition have 100 percent share of voice against some of your best customers? Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Hormel moves to can spam; 24/7 Real Media gets a lifeline; HitBox add conversion analytics. Read More...

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Apptix Offers Anti-Spam on Demand
Media

Apptix Offers Anti-Spam on Demand

23y Claudia Bruemmer

Apptix Offers Anti-Spam on Demand

The private-label ASP announced that it will add anti-spam and content-filtering services to its hosted Microsoft Exchange offering. Read More...

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DoubleClick Beta Tests Rich Media Ad Software
Media

DoubleClick Beta Tests Rich Media Ad Software

23y Pamela Parker

DoubleClick Beta Tests Rich Media Ad Software

Long-awaited system integrates DoubleClick and Macromediatechnologies. Read More...

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Sun to Push Wireless Java
Media

Sun to Push Wireless Java

23y Bob Liu

Sun to Push Wireless Java

Amid renewed excitement in the wireless developer community, Sun pulls no punches in its push to market 'Java Powered' capabilities. Sun Tunes Java fo...

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AOL Selects Wieden + Kennedy, BBDO New York
Media

AOL Selects Wieden + Kennedy, BBDO New York

23y Pamela Parker

AOL Selects Wieden + Kennedy, BBDO New York

America Online splits its advertising duties among two agencies after a five-month review process. Read More...

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Business Blogs Provide Edge, Present Challenges
Media

Business Blogs Provide Edge, Present Challenges

23y Pamela Parker

Business Blogs Provide Edge, Present Challenges

Experts at the industry's first business blog show compare the state of online journals to the early days of e-mail. But before the tool becomes as ub...

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Execs and Accounts for June 9, 2003
Media

Execs and Accounts for June 9, 2003

23y Zachary Rodgers

Execs and Accounts for June 9, 2003

Overture elects Frank Biondi to its board of directors; Carat Interactive to support Atlas DMT's Digital Marketing Suite; Bender/Helper Impact launche...

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Chrysler Film Festival Goes Online
Media

Chrysler Film Festival Goes Online

23y Pamela Parker

Chrysler Film Festival Goes Online

The automaker takes its million-dollar film festival sponsorship tothe Web. Read More...

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Execs and Accounts for June 6, 2003
Media

Execs and Accounts for June 6, 2003

23y Zachary Rodgers

Execs and Accounts for June 6, 2003

META Group appoints Phil Asche as senior VP of global marketing; Forbes.com deploys Viewpoint's rich graphics technology; TrafficLeader enters search ...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Pamela Parker

IAR Bits and Bytes

Return Path continues string of acquisitions; Nielsen//NetRatingsreleases new AdRelevance. Read More...

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What Do Asian Mobile Phone Users Want, Have?
Data insights

What Do Asian Mobile Phone Users Want, Have?

23y Robyn Greenspan

What Do Asian Mobile Phone Users Want, Have?

The early adopters are willing to pay for enhanced 3G services, particularly for music, video, and downloading capabilities. Read More...

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Panasonic Bows Viral Marketing Site for Consumer Devices
Media

Panasonic Bows Viral Marketing Site for Consumer Devices

23y Pamela Parker

Panasonic Bows Viral Marketing Site for Consumer D...

Site pitches key products upon which company has pinned hopes. Read More...

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AOL Ad Revival Still on Track
Media

AOL Ad Revival Still on Track

23y Brian Morrissey

AOL Ad Revival Still on Track

Despite its shrinking subscriber base, AOL has still gone a long way to turning around its flagging online advertising business. Read More...

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Paid Search Handbook, Part 1
Media

Paid Search Handbook, Part 1

23y Tessa Wegert

Paid Search Handbook, Part 1

Overture and Google aren't the only players in the paid search game. Read More...

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Lending Tree Extends its Branches
Media

Lending Tree Extends its Branches

23y rumo

Lending Tree Extends its Branches

The online lender heaps on more mortgage services with the help of its old friend Yahoo! Read More...

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Google, Lycos Europe Ink Content-Ad Deal
Media

Google, Lycos Europe Ink Content-Ad Deal

23y Brian Morrissey

Google, Lycos Europe Ink Content-Ad Deal

UPDATE: The search leader's nascent contextual advertising offering gains distribution on over 4 million member-generated pages in eight European coun...

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MSN 8 Update Targets Web Beacons
Media

MSN 8 Update Targets Web Beacons

23y Brian Morrissey

MSN 8 Update Targets Web Beacons

Following the lead of its Hotmail cousin in acting against spammers, MSN blocks HTML images from unknown incoming e-mail. Read More...

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AOL Launches New Channel with Homestore Content
Media

AOL Launches New Channel with Homestore Content

23y Laura Marriott

AOL Launches New Channel with Homestore Content

AOL launches a Home & Real Estate Channel to appeal to consumers asreports emerge that the firm is losing customers to less expensive Internet service...

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Yahoo! Names 'Superhero' Marketing Chief
Media

Yahoo! Names 'Superhero' Marketing Chief

23y Brian Morrissey

Yahoo! Names 'Superhero' Marketing Chief

The portal giant taps Frito-Lay's Cammie Dunaway, known for trading Super Bowl ads for Internet ads, to head its marketing efforts. Read More...

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EarthLink Shuts Down Pop-Ups
Media

EarthLink Shuts Down Pop-Ups

23y Christopher Saunders

EarthLink Shuts Down Pop-Ups

The Atlanta ISP offers its 5 million subscribers a free software tool to combat unwanted rich media ads. Read More...

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Wireless Marketing: The Terra Incognita, Part 1
Media

Wireless Marketing: The Terra Incognita, Part 1

23y Len Ellis

Wireless Marketing: The Terra Incognita, Part 1

Wireless marketing -- why it's like, and unlike, any other channel. Part one of two. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Spam outnumbers legit e-mail; Superstitials brand as well as TV; Siebel nets BoldFish. Read More...

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Execs and Accounts for June 4, 2003
Media

Execs and Accounts for June 4, 2003

23y Zachary Rodgers

Execs and Accounts for June 4, 2003

Twenty-one year Gillette veteran Carole Johnson joins Monster.com; Online automotive marketplace CarSoup.com to license Accipiter's AdManager V6; Whit...

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