Theerosion of network TV. Up to 20 percent of your audience isn't watching TV... and the number's rising. Read More...
View articleUPDATE: The ad technology company scoops up the small paid listings provider for $5 million. Read More...
View articleThe search leader expands on its algorithmic deal to provide paid search, further deepening its ties with AOL. Read More...
View articleThe DVR maker hopes to cash in on its deep trove of viewer data as it nears 1 million subscribers. Read More...
View articleThe leading analytics company will now offer clients a tool to measure the effectiveness of their search marketing. Read More...
View articleSprinks contextual advertising links will appear on Netscape, CompuServe and AOL Instant Messenger Web pages. Read More...
View articleQuick: name one person in the interactive agency business that still has the same title he had back in 1995. Read More...
View articleAstraZeneca names Avenue A/NYC and i-frontier its online media planning and buying agencies of record in the U.S; 24/7 Website Results enters an agree...
View articleThe association's new working anti-spam strategy takes a wide view of how to deal with the spam problem. Read More...
View articleThe search also-ran wants to prove the search market is more than just Google and the big portals. Read More...
View articleThe multi-media campaign features Frito-Lay and Volvo 'superhero' execs extolling the branding power of online advertising. Read More...
View articleUPDATE: DoubleClick finds e-mail marketers' open and click-through rates continued to rise in the first quarter, despite the spam onslaught. Read More...
View articleYou might be surprised by the popularity of online contests. Take advantage. Read More...
View articleUPDATE: The Web's most vilified ad format is 13 times more effective at generating clicks and conversions than a standard banner, according to Adverti...
View articleThe online coupon company rolls out a Hispanic marketing program to tap into a growing demographic. Read More...
View articleCould TV's current content be driving more viewers online? Time to start beefing up your Web content. Read More...
View articleUPDATE: The company throws its lot completely with the hot search sector, as it jettisons its Jeeves Solutions unit for $4.25 million. Read More...
View articleLookSmart seeks a CFO; Eyeblaster bows its Hamburg office; and Lightningcast scores a big client. Read More...
View articleThe combination would allow the telecom to tightly integrate the Internet unit's broadband offerings with its access business. Read More...
View articleThe researcher will advise businesses on how best to orient a search strategy within their overall marketing mix. Read More...
View articleThe sci-fi movie generates a large amount of Web traffic, as movie studies turn to the Internet to build film franchises. Read More...
View articleNew media, meet old school. Let's fix ad positions! Read More
View articleThe software company agrees to end practices that might cause some users to confuse its ads with computer system warnings. Read More...
View articleJupiter Research finds that rich media e-mail messages are not yet cost-effective for marketers. Read More...
View articleCurrently at less than 20 percent penetration, broadband subscriptions will surge to almost half of the online population by 2008. Read More...
View articlePayment facilitator for eBay looks for new ways to help regulators fight fraud attempts by scammers that hijack the PayPal brand. Read More...
View articleUPDATE: In the midst of the anti-spam frenzy, the ISP will roll out tools that give its 5 million users tougher protection against unwanted e-mail and...
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