In his second spam message in as many days, Microsoft's Bill Gates says spam is a serious problem but the federal government should tread carefully. R...
View articleThe carmaker signs on to promote its film festival and new coupe through branded entertainment running on TiVo Showcase. Read More...
View articleJupiter Research finds spending is still small, but marketers are missing a golden opportunity. Read More...
View articleMinimize returns, maximize satisfaction by adding perspective to your e-commerce site. Read More...
View articleA week after a Senate panel approves the Can Spam Act, senator calls for even tougher jail sentences and fines for spammers. Senate Panel Overwhelming...
View articleUnder terms of the law, e-mail users could register their addresses on a do-not-e-mail list for a small fee. Read More...
View articleFTC watchdogs: spam today, big broadcasters tomorrow? Read More...
View articleThe latest Terry Tate commercial encourages viewers to visit Reebok's Web site for the chance to win a day at the office with the hard-hitting office ...
View articleWhy keep track of IAB numbers or analysts' forecasts, when there's a much better way of gauging the industry's health? Read More...
View articleUPDATE: The online marketplace learns the lessons of the paid search, offering pay-per-click banner advertising to its army of sellers. Read More...
View articleThe latest version of its media-planning tool covers more Web sites and dips deeper into MSN. Read More...
View articleThe carmaker's TV spots tease a five-minute film featuring Tiger Woods to promote its new SUV, Rainier. Read More...
View articleThe search king's paid listings now connect to results pages on the map and directions site. Read More...
View articleWebSideStory appoints Rand Schulman as chief marketing officer; Bigfoot Interactive grabs 20 clients to date in 2003; Agency.com launches a microsite ...
View articleEyeblaster opens a Chicago office; The Sacramento Bee promotes Ed Canale to VP of new media; POPstick opens a European office, in Paris. Read More...
View articleUPDATE: 'The Hulk' and 'Legally Blonde 2: Red, White & Blonde' are the latest blockbusters backed by mobile-marketing campaigns. Read More...
View articleAs it steps up its user loyalty promotions, the online auction giant buys the assets of the marketing platform maker. Read More...
View articleNew online advertisers, new placements, new formats. Will they work? Read More...
View articleCalling for up to a year in prison and maximum fines of $1 million for spammers, Burns-Wyden measure goes to full Senate for consideration. Read More...
View articleFollowing up on the success of its Terry Tate campaign, Reebok plans an interactive ad effort to support the launch of a new sneaker line. Read More...
View articleThe computer maker joins the industry-wide crusade, adding new anti-spam technology to the newest lines of HP Pavilion and Compaq Presario desktops. R...
View articleThe proposed $2 million deal comes as Engage files for Chapter 11 bankruptcy. Engage Insolvent, Seeks Chapter 11 Protection Read More...
View articleMobile's not just another marketing medium. Leverage its difference. Read More...
View articleAdSense allows small publishers to sign up on their own to carry Google's content-targeted listings. Read More...
View articleAgency claims clothing retailer exposed consumers' credit card numbers to hackers after touting security of online information. Read More...
View articleIBM kicks off 3-D campaign; manual labor could solve challenge-response problem; few marketers measure search ROI. Read More...
View articleThe $163 million deal creates a paid search company with international reach. Read More...
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