The cash-strapped ad network continues making headway in its effort to offer broadband and interactive TV content providers a "one-stop shop." Read Mo...
View articleThe Boston Internet ad firm closes its Atlanta office and lays off about 15 of its 100 employees as the industry-wide slowdown drags on. Read More...
View articleA good State of the Union speech should end on an inspiring note. Find out why Dana believes a speech by Robin Webster, newly appointed CEO of the Int...
View articleU.S. Internet penetration has hit 60 percent, but do we really want to reach anyone and everyone? We need to leverage the synergy between a brand and ...
View articleThe Boston-based ad agency plans to snap up the interactive shop and its Washington, D.C. office to expand its online and emerging-media offerings. Re...
View articleContinuing online marketers' efforts to move offline, the San Francisco-based firm announces a product that would enable cross-channel tracking and in...
View articleStrategically placed search engine text links may get better results than creative ad placements in the short term, but there's no branding. Adam tell...
View articleThe incentive marketer brings in an offline direct marketer to fill its top post. Read More...
View articleWhat would you do with the power to run multiple operating systems simultaneously? Dana predicts the big, moneymaking trend for 2001 is peer-to-peer. ...
View articleThe pay-for-performance ad network tweaks its upper ranks -- but so far remains one of the few ad firms not announcing layoffs. Read More...
View articleWhen all is said and done, m-commerce may not be commerce at all, but rather another conduit for marketing and CRM that leaves the transactions to oth...
View articleOur Rich Media column becomes Advertising Technology starting next Wednesday. Stay tuned as Eric Picard of bluestreak and Jeremy Lockhorn of i-FRONTIE...
View articleThe broadband/portal company's beleaguered rich media ad unit becomes an independent company following an expected divestiture by its parent. Read Mor...
View articleThe online direct marketing operation adds "smart cards" to its arsenal of offerings, potentially connecting e-mail marketing with in-store purchasing...
View articleJust as unreasonable expectations and a lack of knowledge can keep you home on Saturday night, the same factors can kill your business relationship. F...
View articleAgreements with Symbol and RespondTV aim to expand Catalina Marketing's existing point-of-sale, direct mail and online capabilities. Read More...
View articleRunning low on funds, 24/7 Media said it's looking at "strategic alternatives." Read More...
View articleA new service allows banner ad viewers to pick the medium through which they want to receive product information. Read More...
View articleAccording to reports, the Atlanta-based firm has finalized a transaction with Denver-based Neovation, setting up the latest chapter in a soap opera-st...
View articleThe Boston Internet consulting firm promotes a senior vice president and controller to its top financial post. Read More...
View articleThe e-consultant has landed its digital TV ship in the United States. Read More...
View articleIn its second dreary announcement in less than a week, the company said it's abandoning its flagship site and will likely cut 2001 guidance during a p...
View articleJim explains how insertion orders developed in online advertising. The sites want you to use theirs, but they aren't always fair for you, the agency, ...
View articleDigaCast has released two new technologies the company hopes will have consumers singing, or at least listening in. Read More...
View articleHow can your Webmaster satisfy the screaming streamie masses with streaming media increasingly becoming an expected element of your site? Susan makes ...
View articleSkeptics say it's doomed, and enthusiasts say it'll fly high. So who's running scared, and who's blowing smoke? Is wireless advertising the latest, gr...
View articleThat which causes newspapers to fear and loath the future, and therefore the Net, also compels them to lock away the past. How? They kill the links to...
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