Consumers are all for wireless advertising -- so long as the the ads are interactive and they believe the ads provide a useful service, according to a...
View articleWhy is Big Blue spending millions on advertising its Linux servers? Answer: "...we need it." Read More...
View articleAfter posting a widening quarterly loss last month, the firm sells a costly portion of its business and nabs a licensing deal. Read More...
View articleWhat happens when you have five million customers and one percent report a problem with DSL service? Dana says you have a lesson to learn about our br...
View articleWith the Internet's virginity lost, even portals are not a sophisticated enough means of communication these days. So what should your company do to k...
View articleThe Seattle marketer's CEO defended its recent business changes, its layoffs, and its widening sequential quarterly loss. Read More...
View articleMedia is the redheaded stepchild of advertising agencies. Here's how it all got started and why the creative and account people had the upper hand -- ...
View articleThe Cambridge, Mass., Internet consultancy had been one of the few in a battered sector to avoid wholesale layoffs. No more -- it's slashing 720 worke...
View articleThe industry's new standards promote creativity and encourage offline advertisers to move online, according to one industry-watcher. Read More...
View articleIt seems only natural that in the U.S. we'd seek protection for our creations, right? Well Samuel Slater's Clue warns us about the limits of patent an...
View articleThe firm's COO hints that there's been "interest" in the company -- especially its new broadband unit -- and says it doesn't plan to sell off any of i...
View articleThe online marketing database "hygiene" space is heating up, with rival firms rolling out new products and partnerships. Read More...
View articleFew owners of wireless devices use the wireless Web, according to a study by Accenture, but that didn't stop 40 percent of device owners from saying t...
View articleAs more clued-in Web sites define and create enhanced, premium services, Dana recommends turning a deaf ear to the moans about the "end of the free We...
View articleePrize joins a growing trend, in which marketing technology firms are focusing on smaller businesses that have an online agenda. Read More...
View articleUsing technology from an Amsterdam-based technology firm, Mediaplexsaid it will be able to pinpoint Web surfers to their exact city, in manycases. Rea...
View articleTom thinks the IAB should have gone beyond physical size and bandwidth constraints to rally the industry around the idea of increased interactivity an...
View articleAnother round of layoffs and plans to restructure for theConnecticut-based interactive agency. Read More...
View articleThe e-business player has been involved with the Internet since the 60's, and wants the public to know it -- in spite of a name change and rebranding ...
View articleCompany officials said the "shaky" state of the Internet services sector was part of the year-end results, but that its focus on Fortune 1000 clients ...
View articleWeb advertising has changed dramatically over the past year. Interactive agencies are servicing far fewer dot-com clients and have shifted toward trad...
View articleA recent investment by AOL Time Warner pays off in more ways than one for Bluestreak, while EyeWonder's solution continues to gain traction. Read More...
View articleEngage announced the launch of its Ad Manager 5.2 and Ad Bureau advertising management software in Asia. Read More...
View articleAn international interactive agency joined the ranks of those slimming down and rethinking their strategies, but it still hasn't found a new CEO. Read...
View articleExperts say proposed agreement is no victory for privacy. Read More...
View articleWith the current energy crisis, the technology business needs permanent solutions. And since no one has picked any winners yet, Dana proposes some sim...
View articleThe e-mail marketing firm continued its recent efforts at expansion, inking a deal to expand its footprint to Singapore, East Asia and China. Read Mor...
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