The Internet recession has become a technology recession, and it may yet become a full-blown economic recession. No one is immune -- and if you want t...
View articleThe online ad network will shut down its Australian presence and transfer operations to its Hong Kong office. Read More...
View articleThe Santa Clara, Calif.-based Web portal's top salesman departsfollowing its first-ever earnings warning, on shortfalls in ad revenue. Read More...
View articleThe Internet Advertising Bureau says ad agencies and media planners like its new ad types. Read More...
View articleCMGI's "other" ad serving firm could go the way of 1stUp.com and iCAST -- falling victim to an effort to cut costs. Read More...
View articleMarkets hate uncertainty. But if we're ever going to get the Internet economy going again, Dana says we'd better lighten up and embrace relativity. Re...
View articleThe firm aims to bring staff levels in its Boston, San Francisco andLondon offices in line with client demand, amid a worsening market for Webdesign a...
View articleIs CPM a sort of artificial label? Deconstructing the terms of advertising isn't going to get us anywhere. At the end of the day, clients still really...
View articleHave you thought much about directing your Web site content to women? Well, Susan says it's time to look at the numbers, wise up, and watch your langu...
View articleThe special interest magazine publisher-turned-Web site operator tweaks its organization to optimize for cross-media sales. Read More...
View articleJupiter Media Metrix says banners declined in rate card prices during the holiday season -- despite what should have been a pickup. Read More...
View articleAn industry association says the U.S. government should hold off on passing privacy-related laws on the use of user-tracking technologies on the Web. ...
View articleThe always-on capability of broadband faces two major hurdles. While Dana says clearing them is easy, delays in implementing solutions could mean a de...
View articleDespite a myriad of customer service issues, the number of DSL customers customers in the United States continues to rise, more than doubling from Apr...
View articleThe network and digital video infrastructure play inks an agreement with Ogilvy's interactive and direct marketing units -- giving the firm needed tra...
View articleOther top Web publishers say they know what Yahoo! is just now understanding: that online advertising alone won't pay the bills. Read More...
View articleThe Seattle-based firm continues its string of disappointing news. Read More...
View articleWhile the U.S. suffers from an online ad market slowdown, Engage targets what it sees as an open Asian market for its technology. Read More...
View articleThe Andover, Mass.-based ad network beat its last quarter performance on a pro-forma basis and thinks it will break even in three quarters. Read More...
View articleInvestors may have pulled the plug on the troubled interactive shop's management. Read More...
View articleThe online job site says it could reduce spending on online advertising, if its work with CommissionJunction continues as expected. Read More...
View articleA funny thing happened on the way to creating the interactive advertising industry: Media people became the decision makers. Tig tells you how it happ...
View articleWhat is Emode? And how accurate is it? According to Dana, it's more interesting to look at the site as an example of database marketing and psychograp...
View articleWith its links to Tinseltown talent agencies, Flicker Media believes quality is what's needed to kickstart online advertising. Read More...
View articleIn the wake of Yahoo!'s warning about flagging ad revenues, AOL Time Warner appears to be working to prop up its Web advertising. Read More...
View articleNo one in his right mind would disrupt the user experience, right? Well Chris isn't in his right mind and admits it. And he's a raving pragmatist to b...
View articlePixel tagging is commonly used to help determine which ads perform best in a given campaign. Few abuse this technique, but privacy advocates are suspi...
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