Ad-serving giant moves to close holes and reassure advertising customers. Read More...
View articleThe cash-strapped firm will look for a new executive to fill the posts, while Detmer will step down to again oversee Exactis. Read More...
View article24/7 Media and a European research outfit point to a new study that suggests online advertising's branding potential. Read More...
View articleThe problem of identity theft is real, huge, and growing. But Dana says blaming it on the Net is not just wrong, it's monstrously wrong. Read More...
View articleIn a depressing reminder of the current state of affairs, the cash-strapped online couponer -- one of the strongest players in its field -- cut an add...
View articleIn a second wave of cuts in as many months, the Boston Internet consulting firm cuts jobs to control costs in tough economic times. Read More...
View articleIt's the first time a music label will promote its artists through a strategicmarketing agreement with the African-American content portal. Read More...
View articleTig gets back to Media 101 basics and describes the different types of measurement data used to evaluate the performance of media buys: basic impressi...
View articleWhile impression-based players are struggling with internal issues, the pay-for-placement search engine said it would exceed earlier revenue and earni...
View articleWireless voice penetration in the top U.S. markets ranges from 36 to 48 percent, according to Telephia, Inc., meaning not only does an opportunity sti...
View articleFoundry will continue to supply AOL with networking equipment and will now advertise on a range of AOL properties. Read More...
View articleDana's solution to the bear market is really very simple: Turn off your TV, and get back to work. Read More...
View articleThe arrangement will combine e-mail delivery technology and creative services -- just like the bigger boys are doing. Read More...
View articleWhy not give your ads a database connectivity feature? You don't need a destination site. The technology offers interesting creative possibilities. Mo...
View articleThis month's "Rip. Mix. Burn." television campaign suggests features that aren't available on the new Mac OS, due out this weekend. Read More...
View articleThe thinning-down continues at the New York interactive consultancy Razorfish. Read More...
View articleDespite a worse-than-expected quarter, 24/7 Media gets a reprieve from an undisclosed lender. Read More...
View articleIn a few hours, the online marketing industry will learn whether cash-strapped 24/7 Media has managed to pull together enough capital to make it to th...
View articleA Ticketmaster-branded service will offer AOL users access to tickets to more than 350,000 events and 5,000 venues nationwide. Read More...
View articleEach ten shares of common stock were converted into one share, which helped bring the price above $1. But the price slipped soon after. Read More...
View articleEveryone in the U.S. will get a free taco if a falling Mir hits Taco Bell's bull's-eye. Read More...
View articleThe United States is a technology economy. If the tech stocks can't come back, we're not getting out of this recession. So whose investment strategy a...
View articleWhy aren't traditional advertisers enjoying the effectiveness and cost benefits of online ads? A lot has to do with their ad agencies. Clients need a ...
View articleA specialty network will rep properties with "recognized media brands," while a new network will focus on "targeting and reach." Read More...
View article"Codernauts" aims to use humor and a really big buy to promote all of IBM's middleware software packages. Read More...
View articleDana says the numbers are getting "serious like a heart attack" in Internet advertising. But luckily the American Association of Advertising Agencies ...
View articleThe low-cost PC and Internet access company debuted a product that delivers partners' special deals to users. Read More...
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