Xceed, CBS in Deal for Program Sites
Media

Xceed, CBS in Deal for Program Sites

25y Christopher Saunders

Xceed, CBS in Deal for Program Sites

The battered interactive shop lands an agreement to developadditional sites for CBS Entertainment. Read More...

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Broadband Access Takes to the Rooftops
Data insights

Broadband Access Takes to the Rooftops

25y Michael Pastore

Broadband Access Takes to the Rooftops

Fixed wireless high-speed Internet access offers broadband without the last-mile bottlenecks. That's part of the reason Frost & Sullivan projects the ...

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NetZero to Launch Mobile Ad Platform
Media

NetZero to Launch Mobile Ad Platform

25y Christopher Saunders

NetZero to Launch Mobile Ad Platform

The ISP aims to enter radically new territory, with a curious planto offer advertisers rich media wireless ads. Read More...

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Jupiter Media Metrix Makes Legal Moves
Media

Jupiter Media Metrix Makes Legal Moves

25y Christopher Saunders

Jupiter Media Metrix Makes Legal Moves

The New York-based research giant forces PC Data out of the tracking business, and slaps two others players with lawsuits. Read More...

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New Direction for Interactive Agencies
Media

New Direction for Interactive Agencies

25y Tom Hespos

New Direction for Interactive Agencies

Agency planners can cope with the changes in today's market by understanding the client's business model before focusing on the ad budget. This approa...

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Privacy Advocate Calls on Congress to Act
Media

Privacy Advocate Calls on Congress to Act

25y Seana Mulcahy

Privacy Advocate Calls on Congress to Act

Amid the recent online security concerns, Junkbusters.com president urges Congress to probe online profiling companies. Read More...

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Grow Up
Media

Grow Up

25y Dana Blankenhorn

Grow Up

What do you want to be when you grow up? According to Dana, it's a tough question, but the time has come in this dot-bomb economy to demand the truth ...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

25y Christopher Saunders

IAR Bits and Bytes

B2B Works and Be Free Sign Clients, MatchLogic Adds E-mail Addresses, UMGi Looks to Boost Adoption Read More...

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Learning From the Winners
Media

Learning From the Winners

25y Adam Posman

Learning From the Winners

GoTo.com, a leading performance-based search provider, expects to exceed projected first-quarter sales. Adam points out the uniqueness of its services...

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Digital:Convergence Nabs Verizon Yellow Pages Deal
Media

Digital:Convergence Nabs Verizon Yellow Pages Deal

25y Christopher Saunders

Digital:Convergence Nabs Verizon Yellow Pages Deal

The company's bar codes will be included in Verizon's new SuperPages directories in several U.S. markets. Read More...

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Insatiable Arbs
Media

Insatiable Arbs

25y Dana Blankenhorn

Insatiable Arbs

The arbs, short for arbitrageurs, have arrived and are circling their next prey -- EarthLink. And Dana's come to a reluctant conclusion. Read More...

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marchFIRST: Bankruptcy Bound?
Media

marchFIRST: Bankruptcy Bound?

25y Kevin Newcomb

marchFIRST: Bankruptcy Bound?

Talk of a marchFIRST bankruptcy has been going on for a while, but has been heightened by the recent chain of events above and beyond yesterday's lay ...

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Engage Drops I/PRO Unit
Media

Engage Drops I/PRO Unit

25y Christopher Saunders

Engage Drops I/PRO Unit

The troubled ad network continues its effort to streamline and refocus by selling its site-side research business. Read More...

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Offline Brands Turning to "Advergaming"
Media

Offline Brands Turning to "Advergaming"

25y Christopher Saunders

Offline Brands Turning to "Advergaming"

Miller Lite and Sony Pictures are turning to design shops to create branded online games -- which some think could become the future of Internet adver...

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PC Data Online Shuts Doors
Media

PC Data Online Shuts Doors

25y Tessa Wegert

PC Data Online Shuts Doors

NetValue and comScore will purchase assets of the metrics firm. Read More...

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Don't Despair, the Experts Are There
Media

Don't Despair, the Experts Are There

25y Dana Blankenhorn

Don't Despair, the Experts Are There

Expert help on the Web isn't hard to find, it's just scattered in 10,000 places. Dana suggests how to look for it. Read More...

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From Tupperware to Brochureware
Media

From Tupperware to Brochureware

25y Susan Solomon

From Tupperware to Brochureware

What does Tupperware have to do with Web site content? Well, before you dismiss the T-ware event, Susan suggests considering its present-day incarnati...

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MLB.com Turns to Pay-Per-Listen for Web Broadcasts
Media

MLB.com Turns to Pay-Per-Listen for Web Broadcasts

25y Ryan Naraine

MLB.com Turns to Pay-Per-Listen for Web Broadcasts

If you turn to the Web for play-by-plays of your favorite baseball team, Major League Baseball has a little message for you: no more freeloading. Read...

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Phase2Media Withdraws $57 Million IPO
Media

Phase2Media Withdraws $57 Million IPO

25y Ryan Naraine

Phase2Media Withdraws $57 Million IPO

With the public market spurning online advertising companies, the ad sales firm has ditched plans for a $57 million IPO. Read More...

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Getting It Sold: A Buyer's Perspective
Media

Getting It Sold: A Buyer's Perspective

25y Jim Meskauskas

Getting It Sold: A Buyer's Perspective

Jim thinks CPMs charged by Web properties are out of whack compared to traditional media charges. If we stick with impressions, the only way to sell t...

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Viant Lets Go 211 More
Media

Viant Lets Go 211 More

25y Kate Kaye

Viant Lets Go 211 More

With revenues plunging, the Boston Web consultancy is forced to swallow a second dose of layoff news and shut three offices. Read More...

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Sybase Launches Campaign to Update Brand Identity
Media

Sybase Launches Campaign to Update Brand Identity

25y Christopher Saunders

Sybase Launches Campaign to Update Brand Identity

The Emeryville, Calif.-based company follows Big Blue's lead in a campaign to build excitement around its integration offerings. Read More...

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EverAd's PlayJ Partners With J Records
Media

EverAd's PlayJ Partners With J Records

25y Enid Burns

EverAd's PlayJ Partners With J Records

In the wake of Napster's legal woes, a song-swapping music distribution play lands a marketing deal with a major record label. Read More...

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Naviant Debuts Database Product Suite
Media

Naviant Debuts Database Product Suite

25y Christopher Saunders

Naviant Debuts Database Product Suite

The e-mail marketing firm aims to parlay its 34 million e-mail addresses into a new offering -- but raises spam issues while doing so. Read More...

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DoubleClick Quietly Launches Diameter Unit
Media

DoubleClick Quietly Launches Diameter Unit

25y Christopher Saunders

DoubleClick Quietly Launches Diameter Unit

The move could be a preview to further expansion of its fledgling Research unit, based on products from @plan and comScore. Read More...

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Practicing Trust-Based Marketing
Media

Practicing Trust-Based Marketing

25y Kim Brooks

Practicing Trust-Based Marketing

Trust is a big issue, and marketers are worried about achieving balance in the aggressive growth, push-based ethics of today's dot-com world. To find ...

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A Cybersquatting Investigation
Media

A Cybersquatting Investigation

25y Dana Blankenhorn

A Cybersquatting Investigation

Dana had no intention of exploring domain names or cybersquatting, but his research discloses the dimensions of the difficulties with both. Read More...

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