"Generations & Innovations" will link Clorox's brands with old-time nostalgia, while dishing out household cleaning tips. Read More...
View articleThe trouble-stricken Boston Internet consultancy cites no reason for Ben Levitan's departure. Read More...
View articleUPDATE: At a time when many Internet companies are in trouble, GE's NBC hasdecided to absorb its online media company. Read More...
View articleThe world hasn't all gone online yet. But Dana says there is one niche, a big niche, where we are taking over. Read More...
View articleMiramax Taps MSN; LWA Cashes Checks; Winstar Interactive Cuts Read More...
View articleWomen are interested in using the Web to get product information -- and advertisers have to learn how to deliver, according to a survey by Millward Br...
View articleFollowing GoTo.com and some of the ad networks, Ask Jeeves is aiming to roll out keyword-based inventory on affiliated publishers. Read More...
View articleAs the online media industry continues to suffer, the ad network's Beth-Ann Eason will join the New York-based magazine publisher. Read More...
View articleWeb marketers need to find new ways to serve customers when customers are away from their desktops. Web applications crossing over to phone applicatio...
View articleThe most common source of campaign performance data is the publishing site. But agencies also like to use third-party banner servers, client-side repo...
View articleVeriSign will plunk down an equity investment and agrees to promote eONE Global's SurePay products, to gain a sizable marketing channel of its own. Re...
View articleSeeking to build on the buzz behind the Miramax film, the character's creator will create daily SMS content for fans. Read More...
View articleThe effort is aimed at promoting the NBCi portal, and NBC's sitcom "Ed". Read More...
View articleAs some in the industry are using stopgap measures to battle disputes over impressions, the major industry groups are getting fired up to settle the p...
View articleWhile recent stories might lead many to suspect AOL is plotting to take over the world, Atlantans -- including Dana -- know what's what. Read More...
View articleAs email offerings get richer and richer, marketers need to do a lot more homework. Tom gives tips on what to ask when planning aneffective rich media...
View articleContinuing its "Job Good. Life Good." campaign, the Maynard, Mass.-based firm kicks off a new marketing effort. Read More...
View articleIt's a major win for the Alley-based Web shop, which will create a new identity for company and seek to brand the network's on-air programming. Read M...
View articleThe deal potentially enables Global Network to place ads from major traditional advertisers. Read More...
View articleWhat light could the old Mickey Rooney-Judy Garland film "Babes in Arms" possibly shed on the current state of e-commerce? According to Dana, everyone...
View articleConcrete counting down; CollegeClub.com debuts campaign; Engage takes Echo to Europe Read More...
View articleThe privacy group is teaming with a commercial spam blocker to intensify monitoring of the licensees of its "trustmark" seal. Read More...
View articleThe pay-for-performance search provider continues to show that it's one of the healthier players in this tough market for online advertising. Read Mor...
View articleIt's time to bid the banner ad a fond adieu and thank it for getting us to this point. From now on, there's a better way to advertise on the Internet,...
View articleSiegelgale Reduces Staff; Microsoft Settles with FTC; Forbes.com Taps Zebus Read More...
View articleAfter a downright rotten day, what's going to make you come back tomorrow and face doing your job all over again? If you have the answer, Dana says, y...
View articleA new Nielsen//Netratings report lends some optimism to the year'soutlook for online advertising, as traditional advertisers bought moreimpressions th...
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