The online giant submits to the Better Business Bureau's inquiries onits privacy claims. Read More...
View articleThe Omnicom-affiliated interactive shop is restructuring internallyin preparation to buy up one of its troubled competitors. Read More...
View articleTig explains the various analyses agencies perform to optimize a campaign based on the different tiers of data collected. Switching creative and media...
View articleLayoffs, cutbacks, downsizing. A cause for doom and gloom? Maybe not. Sometimes leaner is meaner and less is more. Read More...
View article24/7 is in talks to "monetize" its in-house ad serving solution, Sabela. Read More...
View articleA federal judge declined NetZero's motion to extend a restraining order leveled at Juno in January. Read More...
View articleThe New York-based online ad firm issues 100 pink slips, closesunspecified offices, and installs a new COO. Read More...
View articleForget customer acquisition -- retention-based advertising is relatively simple to implement. Segment your ad campaigns into groups of existing versus...
View articleEven as the fall of the lumbering Web behemoths sends tremors through the Internet world, agile small businesses thrive in the jungle undergrowth. As ...
View articleWhat parallels could possibly exist between a hiking trip in the Montana Rockies and online selling today? Open your eyes, Anne says, and you'll see. ...
View articleThe ad giant beats the Street, but warns about the future -- amidwaning income from its important technology unit. Read More...
View articleUnilever is on board, and the rich media advertising startup says ithas several more clients on the way now that it's finding outlets for itsads. Read...
View articleA former CTO will oversee one of the first rich media ad players asit tries to limit its exposure to the turbulent Web ad market. Read More...
View articleDana's heard a ton of horror stories about domain names, but none as downright hilarious as that of MicroStrategy. Maybe it's time to turn the Interne...
View articleReal Media launches a new U.S. product while its former CEO joinsTicketmaster; Responsys and WebSideStory secure funding; and a marchFIRSToffice is bo...
View articleIn today's economy, when someone claims to see a light at the end of the tunnel, we might be skeptical. But Dana doesn't think Jeff Bezos is hallucina...
View articleAn online marketing effort hopes to build buzz around the reduced role of that annoying paperclip in Office XP. Read More...
View articleWhile narrowly beating revenues, the online media giant said itwould cut 12 percent of its workforce to stay on top of declining adrevenue. Read More...
View articleIn the face of increased advertising fees prompted by actors,streaming radio sites are getting their plugs pulled for a while. Read More...
View articleThe rich media technology firm hops into the fray with tools to add animation and data-collection to banner ads. Read More...
View articleCo-founder Raifman remains chairman, as a seasoned operations executive is brought in. Read More...
View articleJim has more news from Digitrends' Media Buyers Summit on how interactive media is bought, sold, and measured. He discusses the best way to price onli...
View articleBelieve it or not, lots of people started companies before there was venture capital. Instead of crying over the past, Dana says it's time to become a...
View articleMusic label V2 Records aims to encourage sales of the upcoming "Lions," while the Alley-based DRM play strikes another online marketing deal. Read Mor...
View articleNow called the "Interactive Advertising Bureau," the industry group will focus on promoting online media buying and selling. Read More...
View articleOne dot-com is finding a silver lining to the across-the-board ad slowdown: that Web firms can again launch traditional media campaigns. Read More...
View articleIf you think all e-commerce shoppers are "grab and goers," you've missed the boat. According to Susan, it's time to factor emotion in to the buy and b...
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