In addition to $100 million worth of media on MSN that Qwest gets through the agreement, MSN stands to benefit from new customer segments and strength...
View articleConsumer groups will meet before a Senate meeting Thursday to conduct an audio conference on spamming. Read More...
View articleJapanese politics are seldom relevant to what we cover here. But, according to Dana, some interesting changes are happening in Japan that may just be ...
View articleA lawsuit alleges that the e-mail marketer never paid up, while its planned acquisition by a third party failed to materialized. Read More...
View articleThe studio iswagering that online goodies like a branded Internet Explorer will put the film's DVD release on consumers' radars during the upcoming ho...
View articleDespite some high-profile problems at fixed wireless providers such as Winstar and Teligent, research by The Strategis Group found enormous potential ...
View articleWhich of you is a few beans short of a combination plate? Beware: Dana plays game show host, with portals and search engines as the players. So who wi...
View articleSupporters of "enhanced" TV advertising say it's delivering on the promises that banner advertising's supporters once made. Read More...
View articleGuerrilla marketing got the better of IBM when Chicago policediscovered the company was behind a wave of sidewalk graffiti. Read More...
View articleThe weapon of choice for Bush-era Web regulation is the Federal Trade Commission. But if we think consumer advocates are happy-happy, Dana says it's t...
View articleRevenues slip slightly at the Boston interactive agency, but management says it's weathering the storm better than competitors. Read More...
View articleAn intelligent "buddy" will answer questions about the band and its new album, in a new way to promote upcoming releases. Read More...
View articleBy focusing on creating brand-centric "experiences" and "communities," CPG manufacturers might be over-spending on Web work -- and missing the boat en...
View articleThe quest for quotable industry averages on the Internet is a more desperate pursuit than it is for most other businesses. Jim tells you why and revie...
View articleThe Seattle-based Web marketing services firm says its new software unit provides agency-friendly tools that the big boys of online advertising lack. ...
View articleAdvertising is frequently interruption-based, posing a serious usability flaw. Advertisers must consider that usability is essential to campaign succe...
View articleThe group says media sellers are focusing on non-banner advertising -- to the industry's benefit. Read More...
View articleWho's Dan Bricklin, and how will he find Blogger's true potential? According to Dana, if there's a Clue to be gained in this business, Dan's the man w...
View articleYahoo! feels the new site, loaded with extra streaming and audioofferings, will attract legions of viewers, and advertisers along the way. Read More...
View articleBlockbuster and Best Buy launch online promotions; Ant Farm Interactive teams with Avesair; and Wink signs Thane. Read More...
View articleProponents of rich media believe its better production values and greater interactivity result in a higher level of effectiveness. Most studies bear t...
View articleOperators agree to pay civil penalties to settle a suit related to the Children'sOnline Privacy Protection Act. Read More...
View articleIt seems natural that the war of words between China and the U.S. would quickly degenerate into a cyberwar. But find out why Dana believes it doesn't ...
View articleTwo start-ups' losses could be to the advantage of the "big three" advertising companies. Read More...
View articleThe BBB's advertising unit says AOL's security and privacy claims in broadcast commercials were too wide-ranging. Read More...
View articleThe "Life Tastes Good" promotion is said to be the most fully integratedadvertising approach Coca-Cola has ever undertaken. Read More...
View articleRich media technologies offer solutions for reaching online users that the current click-through-based advertising approaches can't touch. So why hasn...
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