Citing "the difficult economy" as well as user feedback, iWon scales back dollar amounts but increases frequency for some of its cash prizes. Read Mor...
View articleMore than half of the top 100 advertisers are from the traditionalside of the fence -- good news for an industry soured on dot-com dollars. Read More...
View articleInstead of talking about the news or the principles of online selling, Dana's got one idea he wants you to implement -- one that can help any service ...
View articleHow can you tell the writers from the wannabes? According to Susan, there are some fairly simple ways to test the creative juices. Read More...
View articleWith losses mounting each quarter, a high proportion of its common shares outstanding and a depressed stock price, the company had no choice but to pe...
View articleIs the Internet a lost cause for media, a black hole for advertisers? Of course not! Those with the most to gain must now prove the viability of the m...
View articleVerizon's online yellow pages directory will gain additional distribution, sales and wireless capabilities, while its advertisers stand to benefit fro...
View articleLabyrinthine links and unexplained "deaths" are all tricks of the trade for promoting the new Spielberg film. Read More...
View articleThe women-oriented Web site continues its efforts to attract offline advertisers, as some in the industry are questioning whether community-oriented b...
View articleWebvan didn't have to fail, given the big market for food delivery, one that the Internet makes easier than ever to reach. Dana suggests that Webvan s...
View articleSkyGo Opens NYC Office; K2 and WebCriteria Ink Deal; Creative BubblePops Out of iXL. Read More...
View articleCanal+ sneaks its interactive television tendrils into the U.S. bylending its software to Winfirst. Read More...
View articleBefore the recent dot-com disaster, advertising went to one extreme, and now it's headed back. How far will it go, and what should your company do abo...
View articleWith wireless, the difference between advertising and commerce is not always clear. To be sure, we've seen some of this blurring on the Web. But given...
View articleThe Boston Internet media planner has petitioned for Ch. 11 bankruptcy protection to buy time for recently negotiated sale of some of its assets, acco...
View articleOn the heels of its FloNetwork acquisition, the industry giant taps e-mail firm RadicalMail. Read More...
View articleSun is helping the City of San Francisco clean up its sidewalks after rival IBM spray painted them as part of an advertising campaign. Read More...
View articleThe mobile technology firm took the wraps off its MATCH product, designed to help carriers squeeze more revenue from their subscriber bases. Read More...
View articleCompeting for offline money isn't going to be any picnic for online media. But find out why Dana believes Unicast is the exception. Read More...
View articleThe world's largest fast food company names an interactive agency of record, in an effort to consolidate its Web marketing work. Read More...
View articleIf you run an email newsletter, you may have noticed there's a lot of new competition. Luckily, Dana clues us in on how to avoid two disturbing trends...
View articleOf the 30 million U.S. households predicted to have broadband service by 2004, 17 million will have a home network, according to Parks Associates. But...
View articleHow do you know when a rich media campaign makes sense? Tig gives you the pros and cons, along with a formula for determining the viability of your ri...
View articleHigh CPM, animated ads that briefly dance across a full Web page are catching on -- but as they propagate, there's danger of a downside. Read More...
View articleRevenues plunged at L90, while ValueClick beat the Street -- as CPM-based deals continue to feel pressure in the weak ad market. Read More...
View articleEnglish speakers have enjoyed the fact that English is the dominant language on the Web, but it’s time that we all take a look at our customers and ad...
View articleThe week that was in the Australian Internet industry - virtual communities searching for a merger partner, how to sell $200,000 worth of Chilli, the ...
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