Wireless carriers are eager to recoup the money they've spent building wireless networks, and while m-commerce, mobile entertainment and location-base...
View articleStreaming audio is a great ad vehicle, but sellers don't know how to package it and agencies don't know who's buying it. Jim has suggestions on positi...
View articleFreeRide is taking the summer off to rethink its business model, while other players in Web loyalty also try to contend with the sector's difficulties...
View articleRich Site Summary is becoming a central technology for syndicating content. So Dana asks, "Why not syndicate newsletters in the same way?" Read More...
View articleAs the retail marketer beefs up its Web offerings, it's facing new competition from hungry dot-com competitors. Read More...
View articleMarketers should consider e-commerce abandonment rates when weighing an ad campaign's effectiveness, according to a new study. Read More...
View articleResponsys gets funding; Dell taps Viewpoint; Warp 9 debuts e-mail package. Read More...
View articleMicrosoft's case against free software systems has been building for some time now. And, according to Dana, if you don't think this issue can be lost,...
View articleAOL nabs in-store deals and inclusion in the computer retailer's offline advertising through the alliance. Read More...
View articleThe shift from dotcom advertisers to traditional advertisers in the online advertising industry reached a significant milestone recently. As the trend...
View articleFollowing last week's sale of Sabela, 24/7 Media finds a buyer for its AwardTrack loyalty ASP. Read More...
View articleMore and more media buyers are conducting email marketing campaigns along with online media campaigns. Tig starts this series by breaking out email ma...
View articleIt's the second Yahoo! deal to cede exclusive ad rights to the frontpage, but with sound, animation and "takeover" aspects, the effort is afirst. Read...
View articleFlush with new cash, the online sweepstakes ASP said it's partingways with its Alley-based incubator. Read More...
View articleYour campaign might LOOK strong enough to pull in scads of prospects and turn them into paying customers. But is it really? Maybe it's time to suss ou...
View articleMistakes were made. But they're fixable, says the outspoken industryvet and IAB vice chair. Read More...
View articleThe online seller and buyer's marketplace has launched a servicethat allows its sellers to advertise their items in a dedicated section ofseveral news...
View articleThe acquisition of Zooba.com will beef up the media giant's bookclub marketing efforts. Read More...
View articleDana doesn't much care for the so-called "ethics cops" on the Internet beat. But when kids are being victimized online, maybe it's time to do somethin...
View articleConsumer packaged goods firms are shying away from spending money onportal ads, in favor of the targeted audiences offered by special-interestsites. R...
View articleOnly 18 percent of U.S. households currently subscribe to broadband Internet services, according to TNS Intersearch, but an additional 13 percent said...
View articleMore changes in Omnicom's Communicade interactive shop portfolio. Read More...
View articleThe industry leader is the latest to come out with statisticssupporting online advertising's branding potential. Read More...
View articleThe Warner Bros. recording artist will be promoted throughout AOL,while the service will use the sponsorship to push for new users -- inanother exampl...
View articleIt's not enough to design an online ad campaign to find the right audience. You've got to find them in the right place. And at the right time. Read Mo...
View articleFormer chief operating officer Jean-Phillippe Maheu moves to role of CEO after Jeff Dachis steps aside. Read More...
View articleThe big get bigger as a struggling 24/7 Media sells off a chunk ofits technology assets to the industry leader. Read More...
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