Continuing the sector's global expansion, the two new partners aim to gain access to each other's markets. Read More...
View articleTom thinks we need to unlearn the way we measure traditional advertising. Then we can take full advantage of Web technologies that measure what matter...
View articleWhat do the Lesson of Crazy Bob and Moore's Law have in common? According to Dana, a lot more than we realize. Read More...
View articleAlthough business these days is measured mostly by the bottom line, Anne suggests there are two very valuable lessons to be learned by bumping your bo...
View articleNetcentives tweaks upper ranks; Dole Foods launches Web loyalty program; Silverpop debuts rich media e-mail offering. Read More...
View articleRecalling DoubleClick's Abacus acquisition, Los Angeles' L90 aims to represent both online and offline direct marketing lists. Read More...
View articleThe auction site, in a match made in collectible heaven,will be a sponsor onthe PBS TV program "Antiques Roadshow." Read More...
View articleBut consumers have to be marketed to properly -- and that's not happening, because e-tailers don't understand their buyers. Read More...
View articleEvery once in a while, we wake up and find that someone won a huge market while we were sleeping. According to Dana, so it is today with Moreover. Rea...
View articleIf you don't believe the Spanish-speaking market is using the Internet, Susan suggests you take a look at the latest U.S. Census figures. This might j...
View articleWhile not admit any wrongdoing, Juno agreed to change the way its ad campaign is represented and said it would reimburse certain former subscribers fo...
View articleThe software maker said it is teaming with thenumber one transportation company in a marketing effort. At the same time MS announced it hadcut a deal ...
View articleIs the online medium a direct-response vehicle? Or is it really a way to engage consumers, leading to branding? Jim thinks the medium can be both and ...
View articleHeavy restructuring has helped the ad network reduce its losses; more cuts could be on the way, execs say. Read More...
View articleIf you look at Microsoft's recent words closely, Dana says you'll find they're not attacking all open-source software. In fact, there's a solid middle...
View articleMerrill's top Internet analyst sees Web media revenues concentrated in the hands of a narrowing few. Read More...
View articlePurchasing the Alley firm creates a patchwork entity that combines the U.S.'s largest wireless data network, a venture/incubator unit, and an interact...
View articleMore than 30 percent of all broadband users in the United States live in the top five metropolitan areas, according to data from Nielsen//NetRatings. ...
View articleDoubleClick taps Precise; ClickAction issues software recall; CoolSavings adds to product line. Read More...
View articleOnline PR and IR firm Elemental Interactive will become a unit of GCI Group, as theagency giant reprises the earlier moves it made with Beyond Interac...
View articleAs online advertising continues to sort out its terminology, wireless industry players aim to cut out confusion in mobile media before it begins. Read...
View articleIn a world awash in information, consumers are bypassing traditional media and going directly to corporate Web sites for information. Here's how to me...
View articleA buyout -- and potentially more -- looms for the Alley shop. Read More...
View articleIf the market has a bottom, we've clearly hit it because the repo man is here to clean away the carcasses. But don't be scared; Dana explains why this...
View articleAd-filtering firm attracts investment; Hill, Holliday to resell WebDialogs; ADC launches ad campaign. Read More...
View articleMobile Internet use has been a technology in search of an application, but if it doesn't find one relatively soon, it may be looking for something els...
View articleMedia buyers conducting email marketing campaigns need to ask lots of questions about email lists. Tig tells you where to start and how to find the ri...
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