When you think of the Internet as being just another way to print, or another way to broadcast, or another way to run a store and market to people, yo...
View articleA new campaign aims to drive attention from the breakfast table to the Web -- and ultimately, to the silver screen. Read More...
View articleBut banners and e-mail marketing will become lessimportant in the marketing mix, according to the Yankee Group. Read More...
View articleHuge numbers of U.S. corporate users are using their cellular phones forvoice communications, not data transmission, Meta Group reports. Read More...
View articleOn the heels of March's middleware ad campaign, Big Blue aims to focus on the people behind its business. Read More...
View articleThe licensee unit of Priceline.com signs another co-marketing promotional deal, this time with SmartMoney.com. Read More...
View articleAn advertising effort, designed by Mad Dogs & Englishmen, aims to convince wannabe writers to submit work to AOL Time Warner's publishing division...
View articleOnline music is heading out of the courts and into the market. Finally. The bad news: For now, the labels hold all the cards. The good news: The searc...
View articleThe Atlanta-based incentivized surfing play finds a buyer. Read More...
View articleSusan is floored that she has a readership beyond her mother and husband. In fact, she has readers around the world. Clearly, on the Web, one writes f...
View articleThere are data and research out there somewhere that could help us learn more about what does or does not constitute success in advertising campaigns....
View articleThe vodka giant taps Spike Lee and others for an online site that hopes to hook Web surfers into the brand's essence. Read More...
View articleThe Alley-based ad network inks a deal with iBEAM tapping DART to handle spot insertion. Read More...
View articleMindArrow makes acquisition; Unicast expands publishers; ValueClick co-registration sets records. Read More...
View articleNBC will support the company's TV-to-Web linking ad software. Read More...
View articleOnce I had a Web site, made it run, made it race against time. Once I had a Web site, now it's done -- brother, can you spare a dime? Read More...
View articleThe Cape Information Technology Initiative (CITI) announced the Unysen Bandwidth Barn to the media end last week, a private/public sector partnership ...
View articleOn the heels of its Xeon launch, the chipmaker hopes to safeguard market share in the workstation segment with a new advertising effort. Read More...
View articleCBS MarketWatch taps NetCreations; Digitas wins Williams-Sonoma; Sheraton turns to MessageMedia. Read More...
View articleThe i-shop will have a new home in the Alley, following a restructuring under McCann-Erickson's MRM Worldwide division. Read More...
View articleThe firm adds e-mail delivery to the list of functions it's conceding to competitors, as 24/7 Media regroups around Connect and its list management bu...
View articleRemember the "browser wars" ofthe mid-1990s? Well, they're back, but the good news is the "little people" do have a dog in the fight. Read More...
View articleWireless technology has come a long way, but filtering technology hasn't. A brave new wireless world can't be bound by PC paradigms. Read More...
View articleCampaign marks completion of product enhancement, draws user attention to powerful new features of Lycos Search. Read More...
View articleSometimes media people are asked to help advertisers develop the proper offer to elicit a response from email marketing. If the client's value proposi...
View articleDomain name registrar eyes global market of 15 million trademarks, starts two-month registration period for .biz domain on May 21, 2001. Read More...
View articleIn a deal with New York-based Web media firm Alloy, the publisher of ELLE aims to use an Internet campaign to build buzz for a new teen magazine. Read...
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