A second campaign comes from Deutsch as the travel site prepares to face increasing competition. Read More...
View articleOnline publishing appeared to be easy money a few years ago, but it has turned into a strategic, difficult market with fewer strong players that can o...
View articleSo-net to provide quality movies, network gaming for Hong Kong SAR users Read More...
View articleGrowing numbers of Web buyers and sellers are beginning to think about implementing audience-based advertising online. And it wouldn't take too much t...
View articleFTC staff finds the retailer likely made some deceptive statements on privacypractices at its Alexa unit, but recommends no action be taken. Read More...
View articlePotential suitors for the division are plentiful, as the ad networkcontinues to reorganize to conserve cash. Read More...
View articleThe reality of the online marketing world is that there are too few of us who know (or think we know) what is going on and many more still trying to g...
View articleThe deal will boost employment classified ads on TMP's Monster.com, as well as its client roster. Read More...
View articleSkyGo nets a big "in" with OmniSky's publishers through the arrangement. Read More...
View articleAiming to persuade global audiences to make online purchases with its cards, the payment services giant renews and expands a previous deal with the Sa...
View articleThe University of South Africa has partnered with FrontRange Solutions to introduce students to the discipline of CRM. Read More...
View articleFollowing its "A.I." campaign, Warner Bros. continues to throw sizable resources behind "stealth" movie promotions on the Web. Read More...
View articleUntil the Web, media measurement has been more artistic statistic than scientific exercise. Still, finding ways to express interactive advertising's i...
View articleIn partnership with a local Omnicom affiliate, the Alley-based interactive shop is looking to broaden its client base -- despite well-publicized troub...
View articleSeizing on America Online's rate hike last week, Microsoft is throwing $50 million behind ads that encourage users to switch. Read More...
View articleDo we want to be able to compete on Madison Avenue again? Will we be able to compete against print, broadcast, and cable on an equal footing? We will,...
View articleAs the rich media e-mail marketer continues its management shifts,new CEO Yoakum says the company remains in financial trouble. Read More...
View articleEver wonder how an affiliate program works? In this first of a three-part series, Tig begins his discussion of all the basics you wanted to know about...
View articleIf you think times are tough now, think about the time when one-third, not just 4 or 5 percent, of all workers were unemployed. People wandered the co...
View articlePepsid to debut new site, contest; GoTo appoints new board member; mediadome finds traction with "super browsers". Read More...
View articleThe firm will be bought by a subsidiary of its one-time suitor. Read More...
View articleCombining out-of-home ads with PDA infrared beaming technology is proving to be attractive to advertisers, says the Viacom unit. Read More...
View articleThere was no Grand Clio for entrants this year, though Freestyle Interactive, Zentropy, Blast Radius, Deepend and Kinetic take away golds. Read More...
View articleNine Dots will be aligned closer to Maxxcom's Colle+McVoy, through a newly revamped structure. Read More...
View articleSomething's definitely caught Tom's eye... It's quite possibly a blast from the future of rich media advertising. Read More...
View articleDespite its recent price hike, AOL is not likely to have to weather a storm. So is there no hope? Is the U.S. Web doomed to become an AOL lake? Well, ...
View articleAvenue A reduces staff, says new product is still on track; Wheelhouse lands clients; Unicast partners with Zengine. Read More...
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