Tapping in-house technology and EyeWonder for clients including Toyota, Maybellineand Unilever, the Web portal says new formats are wooing traditional...
View articleFirst there was the click-through. Then we started moving to conversion rates. Now we talk about branding effects, purchase intent, consumer attitude,...
View articleThe Alley e-mail campaign outfit said the deal adds Vendario's streaming video application within targeted e-mail marketing programs. Read More...
View articleThe beverage giant taps Unicast for a second phase of online marketing for its bottled water. Read More...
View articleThe news ends a sad chapter in the company's chaotic history -- but also leaves partners like 24/7 Media alarmingly in the lurch. Read More...
View articleThe installed base of worldwide broadband subscribers will reach almost 84 million by the end of 2005, according to research from Cahners In-Stat Grou...
View articleTwentieth Century Fox is aiming to promote the home entertainment release of "Cast Away" with rich media ad campaigns on iWon and Ask Jeeves. Read Mor...
View articleEngage lowers estimates; DoubleClick lands Sabela clients; Wink to handle PSAs; and Modem Media cuts staff. Read More...
View articleIt's vewwy, vewwy quiet... So what's up, doc? Buyers and sellers of Internet services and content have just sat down on opposite sides of the negotiat...
View articleThe company's new ASP product features XML for integration with third-party plug-ins and legacy systems. Read More...
View articleAn anachronistic branding campaign for the U.S. airline industry's discount tickets site looks to answer Expedia and Travelocity with 60's-era romanti...
View articleThe Web portal will show Britney Spears and Justin Timberlake shopping for clothes -- and then offer users the same merchandise from its own online st...
View articlePlayers are scrambling to beef up their interactive TV offerings, in a state of heady speculation about the medium's future capabilities. Read More...
View articleThe cable operator scales back its planned iTV services, leavingMicrosoft a bit burned. Read More...
View articleEven experienced Web users fear unscrupulous use of their data --and will resist giving their information in return for personalization as aresult. Re...
View articleYou've set the affiliate program's objective and figured out the offer. You've found the right outsourcing partner, measured the results, and marketed...
View articleFollowing months of discussion, the media behemoth buys Business 2.0from its publisher Future Network -- and will aim to promote it across itsproperti...
View articleThe Internet's primary opportunity for selling cars is to influencethe offline sales channels -- but manufacturers could do it better. Read More...
View articleThe online media giant is running a contest and special content area to support AOL AAdvantage Rewards. Read More...
View articleThe San Francisco interactive firm oversaw online branding work for the petroleum giant -- despite a historical focus on e-business integration. Read ...
View articleImplementing a B2B marketing strategy can be difficult. The market is lucrative, but successful approaches are not as obvious as they are in consumer ...
View articleWhy haven't wireless media been able to implement an ad- supported model like the Web? Ask this question of 10 different media planners, and you're li...
View articleMore devices, more applications and increased adoption by users in markets such as China and Eastern Europe will provide a big lift to the wireless da...
View articleBy integrating the Internet Measurement Initiative/Radiate Internet Roundtable, the ARF aims to address measurement and reporting problems in online m...
View articleThe streaming media advertising will bring in $138 million in2001 -- despite minimal support from content providers. Read More...
View articleThe two competing online metrics firms band together as economic and competitive pressure heats up. Read More...
View articleRevenues from Web ads and access will grow faster than TV, sports,film and theme parks over the next five years, according to a new study. Read More...
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