Is there one Web site so essential that your life would become really difficult if it disappeared? There is for Dana, and he thinks the answer is the ...
View articleInsiders say some of the bigger publishing houses aren't too happy with the restructuring of the IAB, especially its fees, which might have led to the...
View articleHard hit by the ad market's troubles, the Web media giant aims to reduce its exposure by moving into a new area: providing streaming media services to...
View articleDigital Impact boosts offerings; Terra Lycos to promote Dannon to kids; Real Media to resell "takeover" ad technology. Read More...
View articleMost media contracts remain a little vague about what precisely will happen in the event of a discrepancy. When one does occur, the buyer and seller t...
View articleWhat goes up must inevitably come down, although none of us likes to believe that truism when we're up in the clouds. That's certainly true of our ind...
View articleWith a new streaming media partners, the Andover, Mass., marketing software firm, tries to give auto makers, retailers and others an alternative to TV...
View articleCindy's got plenty of complaints about her cell phone. That she doesn't get calls from telemarketers isn't one of them. So is there any way to adverti...
View articleSony Electronics plans to unleash its e Villa Net appliance laterthis month, but can it succeed where others have failed? Read More...
View articleIn spite of slipping ratings and a 3-1 lead by the Lakers, the NBA and NBC are shooting to boost viewership of Friday's Game 5. Read More...
View articleDespite well-publicized troubles in the online loyalty space, the Web publisher is getting into the business. Read More...
View articleWith a new Web-based media player, the Redmond, Wash. software giant's MSNBC.com and MSN are angling to beef up their income from streaming ads. Read ...
View articleThe iTV software solution maker buys U.K.-based Static for $59million in stock and cash. Read More...
View articleThat pinnacle of selling on the Web -- one-to-one marketing -- is a concept that many of us refer to as the Holy Grail. But many among us have come to...
View articleMobile devices may soon be connected to wireless networks, giving them the ability to run large applications without storing them locally. Read More...
View articleOrganic hopes Mediaplex's technology will add a little MOJO to advertising campaigns for its clients during this sluggish ad market. Read More...
View articleHalf.com joins the companies using the controversial format, which a major Web publisher said would become a future part of its media offerings. Read ...
View articlePositioned between the media and technology suppliers on the one hand and the spenders on the other, an ad agency is like a middleman, aware of the mo...
View articleDimming the recent spate of optimistic announcements by iTV technology firms, Jupiter says the medium won't generate significant revenue until it over...
View articleBuilding on a previous agreement that saw America Online roll out a series of contests for General Motors, the new deal looks to be more of the same. ...
View articleThe software giant says it has set records in terms of secure music,video and eBook transactions. Read More...
View articleThe portal is aggressively developing premium services as it looks to broadenits revenue stream; fee-based real-time quotes are just one example. Read...
View articleWireless advertising and marketing is still in the realm of hype largely because the technology is not developed and the brands are not embracing it. ...
View articleThe New York-based ad network will likely head to court in a California woman's lawsuit over information-collection practices. Read More...
View articleThe subscription-based Webcast Audience Profile is designed to tell advertisers and Webcasters even more about "streamies." Read More...
View articleEXCLUSIVE : Executives at the nation's second-largest cable network filed a response toconsumer concern over charges of anti-competitive practices. Re...
View articleFor an ad to work its magic, it needs to stand out. Rich media can do that (i.e., If you're "rich," flaunt it.). Rich media can also allow customers t...
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