Nearly one-third of American Internet users have broadband access at home, work or school according to a study by Arbitron, and today's college studen...
View articleIt's not just the Internet that can move in Internet time but also the new markets the Internet creates. Broadband is one such market. It's the one up...
View articleMedia planners are more likely to make banner ad or enhanced TV buys than buys on most offline media, according to a new Myers Reports study. Read Mor...
View articleAccording to a new Jupiter study, marketers underestimate the value of online branding campaigns -- a fact that's due to the industry's lack of a good...
View articleA new trade campaign for the company's adMonitor serving technology is aimed at offering publishers an alternative to DoubleClick. Read More...
View articleOptimistic IDC findings suggest that most U.S. companies are using online marketing in one form or another -- and more than half are looking to outsou...
View articlePlenty of agencies out there are looking for good media folks, and Tig offers ten tips (including the airport test...) for finding the right person fo...
View articleAberdeen Group predicts that hosted ASP solutions will continue to boom through 2002, while CRM applications will grow in prominence to threaten the m...
View articleThe software and online giant says the move will encourage a move to its paid newsletter service -- but could potentially leave small publishers and l...
View articlePerspectives on the portal deal have fluctuated over the past two years, somewhat in line with market trends. So do portal deals still make sense? Dep...
View articleThe moves are aimed at hastening profitability by upping fees, weeding out less-profitable advertisers, and abandoning pay-per-click -- but the effort...
View articleThrough a reseller arrangement with EnterTec Group, the rich media e-mail firm aims to pick up where Radical Communication left off. Read More...
View articleThe three biggest factors contributing to success when dealing with agency planners and buyers are service, service, and service. That means know your...
View articleThe frozen desserts giant joins the flock of offline retailers who are turning to online sweepstakes. Read More...
View articleThe awareness of Universal Mobile Telecommunications Systems, better known as 3G, remains low among potential users of wireless services in the United...
View articleA new acquisition and patent could help the company put the ugly episode behind it, executives say. Read More...
View articleoplayo lands Exile on Seventh; Digimarc expands offerings; Search123 nabs NetZero distribution. Read More...
View articleTravelocity signs a deal with Yahoo! Broadcast Services tocreate interactive television-like travel promotion sites. Read More...
View articleThe Seattle-based streaming content firm acquires an advertising solution -- as the streaming ad industry heats up. Read More...
View articleWhen you begin to have doubts about whether people still take content seriously, who can you turn to? Dear Abby, of course. Here are her secrets to wr...
View articleLooking at the Western European mobile advertising market, Frost & Sullivan sees lots of potential -- but only after major hurdles are surmounted. Rea...
View articleThe battered online ad network aims to boost its standing with ad agencies and advertisers through an integrated campaign highlighting its experience ...
View articleOr should we say: "Out, out, brief candle! A click's but a shadow, a banner that floats upon a Web site and then is heard of no more: It is a tale tol...
View articleNew ads will prominently feature the yellow pages' Web site and print versions, in a bid to brand both as a single tool to help people make better dec...
View articleMSN will promote Unilever's new salad dressings online; 24/7 Media offers a Unicast Superstitial network; Dow Jones offers electronic tearsheets throu...
View articleThe radio station group tapped a new partner to deliver AFTRA-compliant ads for itssimultaneous Web broadcasting, dodging one of streaming media's pri...
View articleStreamed promotional videos will play a big part in the future of Webcast content, according to the Yankee Group. Read More...
View article