Executives at the online ad leader say they don't expect the industry to right itself until mid-2002. Read More...
View articleTechnical advancements in the new medium -- the Web -- are changing the way media communicate with the target audience. But there are still great tact...
View articleA larger, more CEO-level group will oversee the industry's largest trade association as it attempts to engineer a turnaround in online advertising's f...
View articleWhat if a computer isn't what we think it is? And what if computing isn't defined by Microsoft? Well, that would certainly be Bill Gates's worst night...
View articleLess than $4 billion in shopping and travel will be transacted on Internet-capable mobile phones in the United States by 2006, according to Jupiter Me...
View articleIt's a small, yet crucial, effort by the Web publishing industry to "fix" some of the problems facing the troubled online advertising sector. Read Mor...
View articleIn the face of market woes, the luxury gift e-tailer finds a potentially sizable sales and promotional channel. Read More...
View articleFor troubled Organic and Modem Media, and for recently launched AKQA, the stakes are high. Read More...
View articleThe Alley-based portal is increasing its efforts to target teens while they're away from the PC. Read More...
View articleWith merger speculation swirling around Razorfish, the founders' departure from the board adds to the intrigue. Read More...
View articleAll along, you've been helping Tig write a book. Now he wants to get more mileage out of it by making it a case study. But the good thing is that the ...
View articleInteractive television advertising will likely receive a big boostas one of the largest agency groups launches a joint venture to promote andexpand th...
View articleThe company will pay $100,000 to make up for advertising that promoted its now-defunct i-opener product. Read More...
View articleHugh Hefner gets into the act as Web publishers seek new ways to please advertisers. Read More...
View articleJiTong Network Communications Corp. awards multi-million dollar contract to Datacraft Asia for rollout of billing, messaging solution across 166 citie...
View articleYou set up a great long-term advertising deal with an online media property that seems to be in perfect health. A couple of months later, it's shuttin...
View articleEvery advertiser has an ultimate conversion goal. But different conversions require different levels of commitment. After all, few would buy a big-tic...
View articleChinadotcom aims to join the ranks of media companies able to offeradvertisers cross-media packages. Read More...
View articleSuperPages.com elbows its way onto another portal, in its quest for greater reach. Read More...
View articleThe introduction of new mobile applications and services will increase average revenue per user sometime between 2003 and 2005, reversing the current ...
View articleCable modem subscriptions jumped almost 178 percent in 2000 to 7.2 million while equipment revenue grew 122 percent, according to IDC. Read More...
View articleA report recently published by the Centre for Digital Democracy argues that interactive television has some insidious privacy-infringing potential. Re...
View articleThe marketing agreement between GM and AOL pays dividends for the online service's European operation. Read More...
View articleTwo major powerhouses -- Nestle and America Online -- are joining forces in a deal which aims to reach young people with a promotion for the food make...
View articleDespite widespread skepticism, Coca-Cola, at least, is convinced that banner advertising works for branding, after a study its Netherlands division un...
View articleUMGi to acquire TMC Media; Compaq taps Curtis Strange; Sapient cuts. Read More...
View articleIt's the start of a new fiscal quarter, and for many a new fiscal year. Everything that could be written off has been. The government has again cut in...
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