The number of worldwide broadband Internet subscribers will reach more than 15 million in 2001, according to MRG. And in addition to the immediate ben...
View articleThe wireless technology firm has inked deals with Capitol Records, Columbia Records Group, Epic Records Group, TVT Records and VirginRecords America. ...
View articleThe industry giant aims to boost awareness of all of its products, with a new campaign designed by Grey Worldwide. Read More...
View articleConsumer packaged goods manufacturers are showing some sizable branding returns from online media, according to Dynamic Logic. Read More...
View articleLevi Strauss debuts Web movie; Jupiter taps new CEO; New Line goes wireless for "Rings". Read More...
View articleThe electronics giant's 550 Digital Media Ventures aims to use the Web publisher to push other Sony products. Read More...
View articleIn the real world, stores collect sales taxes from people and then pay the money to local government. But where is the store in cyberspace? Who'll pay...
View articleSoft markets generate buyer negotiating ploys and pressures as sure as swamps in muggy weather produce annoying, biting mosquitoes. It ain't easy to s...
View articleOn TV, as you flip through the channels, you can pretty much guess what shows are on by seeing what commercials are airing. It's easy -- you can judge...
View articleMost advertising exists within some type of contextual environment that makes sense for reaching the advertiser's target audience. Think cleaning prod...
View articleEngage's numbers indicate that site visitors who clicked-through areless likely to convert, and less likely to return. Read More...
View articleExclusive: CMGI's dying AdForce unit is set to find a buyerfor its assets -- or it will terminate its services within days, strandingclients. Read Mor...
View articleThe film studio hopes to pack seats this summer using wireless, "takeover ads" and immersive gaming efforts. Read More...
View articleEmerging Interest takes over Flash group; Enliven reorganizes; VeticalNet taps DoubleClick. Read More...
View articlePet lovers, who America Online says makes up about 21 million of its users, will start seeing ads for Friskies, Fancy Feast and ALPO through the arran...
View articleDespite being caught off-guard by AdForce's closure, the Alley-based firm said it's on-track to switch its publishers over to Connect. Read More...
View articleThe two companies have expanded their existing strategic alliance,and will now work together to drive increased worldwide brand awareness,create an e-...
View articleSo why does the travel industry make such a great case study for online success? A number of critical factors about the industry have allowed it to ma...
View articleOnline publishers have known for a while that CTR is not a good measurement of success for online campaigns. Most of them wish that CTR had never been...
View articleFor StarMedia, the extension marks a thumbs-up from one of its largest marketing partners -- and a traditional on and offline advertiser with deep poc...
View articleIn his first earnings report at the company, new CEO Terry Semel described a quarter of impressive staying power -- which Yahoo! will need to keep up ...
View articleUPDATE: Congress is urged to act soon as "ever more intrusive collection technologiesare being rolled out..." Read More...
View articleUPDATE: In a $325 million deal, the two Web publishing giants will promote the league and its games in return for co-branding rights and content. Read...
View articleEngage tracked post-impression conversions, while Dynamic Logic and eBrands launched a fake campaign and looked at the results -- as the industry brac...
View articleThe portal is aiming to boost its prominence in the region, as competitors for online advertising dollars continue to feel pressure. Read More...
View articleThe New York media giant will leverage online and offline assets inreturn for in-bank and ATM signage. Read More...
View articleFor the second time in less than a year, the online brokerage is in hot water with the National Association of Securities Dealers. Read More...
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