NextCard signs a co-marketing deal with CompuCredit to offer credit cards to"under served consumer segments" via the Internet. Read More...
View articleNew York-based 3D software outfit's media player gets a big role in upcoming versions of AOL's service. Read More...
View articleThe business the paid search listings player acquired asAuctionRover.com last year is independent again, after a change in focus. Read More...
View articleThe partnership includes the creation of online sponsorships, online/offline ad-integration, online newsletters, retail events and pages in the CosmoG...
View articleWalter Cronkite's "How to Read a Newspaper" gave some insightful advice about how to get the most out of reading the press. But much has changed with ...
View articleFollowing Microsoft's changes to its Windows licensing agreement, Compaq has entered into discussions with America Online. Read More...
View articleDave Morgan's "True Audience" startup creates visitor profiles from multiple data channels -- which he says will help publishers boost ad rates. Read ...
View articleWireless advertising will likely be most effective when it's put in the context of something really useful or really fun. So let's take a break from t...
View articleThe Vivendi-owned film studio is aiming for the hip, the young and the affluent with a rich media campaign. Read More...
View articleAmerica Online is looking to boost broadbandsubscribers by continuing its policy of paying technology partners with advertising across its bevy of med...
View articleCompanies have been wondering how to tap into the marketing potential of mobile phones since they fell beneath the size of a brick. With the advent of...
View articleInsofar as consumers keep finding new ways to use it every day, the Internet is unlike any medium we've seen. It continually reinvents itself. So it m...
View articleThe ad rep unit of troubled Winstar Communications will become a subsidiary of a major radio ad sales firm, through a deal that will likely see it bec...
View articleValueClick, L90, LookSmart and Sapient post earnings; AdWare and BuyMedia team; DoubleClick cuts. Read More...
View articleWe eat, sleep, and breathe in a world filled to the brim with news, information, entertainment, and advertising messages streaming through car radios,...
View articleCampaigns like X10's have massive reach but little staying power with consumers, according to Jupiter Media Metrix. Read More...
View articleThe pay-for-placement search engine firm beat the Street and its earlier guidance. Read More...
View articleThrough a new venture in Europe, the partners aim to promote emerging media development -- and make a buck or two in the process. Read More...
View articleThe Alley-based Spanish- and Portuguese-language portal is looking to boost its content offerings -- and in doing so, boost advertiser appeal. Read Mo...
View articleYour ad on a Web page is competing with upward of two dozen other messages and calls to action. Think about it. On any given Web page, there are proba...
View articleA deal with InterTAN is aimed at boosting subscribers to AOL Canada by appealing to first-time Internet users. Read More...
View articleNetcentives looking for cash, Scient delays earnings report, RealMedia and Sonata team. Read More...
View articleThe women's portal and new media company, flush with a $20 million investment, buys high-end customers of the well-known networking organization and g...
View articleA mixed bag for the battered San Francisco interactive shop: two executives will be leaving, while the company says it's well on track to reach profit...
View articleSeveral pieces of recently released research show that online advertising can indeed have a significant impact on traditional branding metrics. The bo...
View articleThe Vivendi unit will ramp up its integrated marketing efforts with new online and offline media components. Read More...
View articleAds will run on the company's interactive program guide, through a 12-month agreement. Read More...
View article