One-third of U.S. households currently subscribing to dial-up Internet service are interested in upgrading to broadband service in the next 12 months,...
View articleWars of words erupt in the online ad world, as two separate companies become embroiled in disputes involving the use -- or possible use -- of their da...
View articleCoolSavings reports slipping revenue; CyberGold to close; Ten Square in jeopardy. Read More...
View articleAccording to Accenture, automakers fundamentally misunderstand online audiences -- and aren't seeing cross-media marketing synergies. Read More...
View articleMax Payne may be the latest example of Hollywood's new-found respect for the marketability of the tech-saavy community. Read More...
View articleIn South Africa, one marketing trade group is trying to combat "improper marketing" in an effort to help ensure a pleasant experience for the e-consum...
View articleUnrealistic deadlines for media plans, the race to keep up on new technologies, and strained personnel resources can all be enemies of innovation, whi...
View articleMicrosoft aims to recruit ad agency resellers and to bundle ad products with software andconsulting, to sweeten sales deals. Read More...
View articleThe partnership will see the ad server promoting a combined, end-to-end sales and delivery system. Read More...
View articleWe know we've all been beating a dead horse with the great click-through debate. The real question is, "How will online media evolve?" This issue has ...
View articleM-commerce in Europe is primarily being driven by companies wishing to gain new channels to market and improve customer services according to a study ...
View articleWeb research firm Jupiter Media Metrix is set to debut the new version of its online advertising analysis product, addressing several vexing issues, l...
View articleMonths after Anil Singh's retirement, the portal sees the departure of early employee Karen Edwards, who is credited with engineering the creation of ...
View articleBut the catch is that they aren't increasing their spending as much as the rest of the market, despite rock-bottom prices. Read More...
View articleThe news comes as the Andover, Mass.-based ad network warns on falling revenue, and announces that it won't meet profitability estimates. Read More...
View articleGiant Step and Novo are merging, continuing recent efforts by the big agency holding companies to minimize their exposure to Internet advertising's pr...
View article"All the positive things we need to fundamentally launch the industry are there," said DoubleClick's CEO. "We need to take it to the next level." Read...
View articlePreparing for a multi-platform publishing future, the software firm looks to tweak its brand. Read More...
View articleThe result will be MTVGirl.com, a teen-focused site aimed at promoting brands like Neutrogena and StayFree. Read More...
View articleThe trick is defining that inventory, amid too much available Web ad space. Read More...
View articleNew York-based DoubleClick said VP of finance Bruce Dalziel would serve as acting CFO until a permanent replacement is found. Read More...
View articleEspuelas, the Uruguay-born entrepreneur who became one of the poster boys for the 'Net boom in the late 1990s, will retain his role as StarMedia chair...
View articleNew York-based DoubleClick said VP of finance Bruce Dalziel would serve as acting CFO until a permanent replacement is found. Read More...
View articleContinuing its shift away from branded browsers, the Tempe, Az.-based firm is concentrating on licensing software for CRM. Read More...
View articleThere is no doubt that buyers as well as sellers are experiencing some hard times. The market is softer than a microwaved gummy bear. How should buyer...
View articleContinuing its efforts to woo traditional advertisers to the medium, the Alley-based Interactive Advertising Bureau is aiming to promote the adoption ...
View articleThe mobile Internet access market will cater to 136 million people by the end of 2007, thanks to the increased mobility of the workforce and the intro...
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