A self-referential online advertising push is focused on translating the distiller's prized offline brand onto the Web -- and might just help the onli...
View articleThroughout this summer of Web discontent, Dana has received a steady stream of notes from entrepreneurs pushing new Web ideas designed to make money, ...
View articleAs expected, the Web analytics firm rebrands products it acquired in January. Read More...
View articleClear Channel's New York radio group would use Bigfoot to power e-mail newsletters, alerts, contests and promotions. Read More...
View articleTime Life and the U.S. Navy contribute to a recent advertiser surge for the Christian Web site. Read More...
View articleThe company once epitomized dot-com riches and glamour -- but unable to bring in the ad dollars, it's reducing operations and focusing on finding a bu...
View articleNew AOL Instant Messenger attempts to promote content from the AOL Time Warner empire -- but some of its teenaged target demographic are complaining. ...
View articleSources say the firm failed to secure additional funding from a previous investor. Read More...
View articleMost people who've been in advertising for just a few years can tell stories about entire creative concepts getting nixed, campaigns getting delayed, ...
View articleIn the radically changed world of Internet publishing, profits are scarce and aggressively sought. Sponsored search has become a lucrative business --...
View articleRealTime Media debuts campaign for U.S. Olympic Committee; CoolSavings cuts; Spiderdance and PVI team for joint marketing. Read More...
View articleWhile the firms report slacking revenues and limited visibility, Kenny says his Boston-based firm is set to be a "clear leader," as Suh and company re...
View articleTwo debates seem to be going on with respect to the X10 camera campaign. The first is straightforward and centers around whether pop-unders are evil. ...
View articleAOL Time Warner's "other" online brand will promote a new program on sister property The WB network -- and plug its own free, Web-based e-mail service...
View articleThe Irving, Calif.-based startup aims to offer a way to distribute TV commercials to Internet users, without the use of streaming media. Read More...
View articleDespite the greatest wishes of advertisers, if the ads don't speak to the people who are the intended audience, then the ads don't work. Focus on tell...
View articleThrough a deal with PlanetOut, the airline continues a trend of traditional advertisers targeting the big-spending niche audience. Read More...
View articleFor about $3.3 million, the defunct rich media e-mail pioneer's technology could have a new home. Read More...
View articleThey have invaded the world through the World Wide Web and are on every site, from Yahoo! to the New York Times to weather.com. Depending on who you a...
View articleTwo troubled interactive shops aim to become a profitable firm, able to compete with big-name offline consultancies. Read More...
View articleCJ's efforts to win more, high-paying e-commerce advertisers shifts into high gear. Read More...
View articleThe Chicago-based online incentive marketer could nab some much-needed cash, but cedes a chunk of its independence -- and its CEO. Read More...
View articleTruly customer-friendly organizations make the customer experience a high priority. They build e-commerce sites around the customer's shopping and buy...
View articleA niche buy by a leading jeans manufacturer demonstrates AOL Time Warner's ability to reach out to specific demographics, execs say. Read More...
View articleIn an agreement reminiscent of recent AOL efforts, the Sunnyvale, Calif.-based Web portal will promote Sony's products and films, in return for cross-...
View articleNot counting one-time and amortization charges, the loss was $10.1 million. Add it all up, however, and Jupiter lost $48.2 million on $25.2 million in...
View articleTimes are tough, but this is a great time to build your personal network, gain new skills, and concentrate on personal growth. Take the time to discov...
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