Despite a lackluster performance in 2001, both markets will see periods of extended growth -- but only after working out the industry's current proble...
View articleBusinesses don't just throw together their video efforts or their print materials. Professions and industries specialize in various aspects of those m...
View articleTaking advantage of its relationship with parent Dow Jones, the financial Web site is debuting a new ad effort designed by Digital Pulp. Read More...
View articlePhase2Media files Chapter 11; Monster.com sponsors sailing squad; Eisnor Interactive head launches guerrilla marketing firm. Read More...
View articleLate last year, few search engines were offering pay-for-placement listings. They were the exception. Nowadays, more and more search engines are adopt...
View article24/7 Media gets its Connect service up and running just under the wire, dodging a fiasco in Europe. Read More...
View articleA California player eager to move into the interactive agency space buys up what's left of the once high-flying Web shop. Read More...
View articleAs a result, marketers can boost sales through Internet communications, concludes the NPD Group and Jupiter Media Metrix. Read More...
View articleE-commerce marketers aren't bothering to track "word-of-mouth," nor are they working to retain truly loyal customers who might serve as brand promoter...
View articleThat ad just sizzled... Of course,Tom's talking about the Jack Daniel's Flash ad on Playboy.com. Why was it the hot topic around the water cooler afte...
View articleA Datamonitor poll finds more than half of European Web users made a purchase or sought more information based on an online ad. Read More...
View articleIAB-endorsed studies conclude that online advertising has abranding impact. Read More...
View articleFor $68.1 million, New York-based Cross Media will grab the troubled online direct marketers' technology, recipient list and $50 million in cash. Read...
View articleThe cash-strapped Chicago online marketer finds a new sales channel in the Web sweepstakes firm. Read More...
View articleRevenues from the NYTD operations fell off by more than $2 million in the second quarter, a 12 percent drop from the same year-ago period. Read More...
View articleSearch-generated traffic is among the most-qualified and best-converting traffic that can be driven to a Web site. But just as with all good things, t...
View articleStruggling for credibility from advertisers, representatives from the IAB and major publishers touted their own studies in a lavish press event at Dou...
View articleWhat are the options for the customer who is interested in an online ad's offering but wants to follow up on the offer later, not while surfing? It is...
View articleExecutives remain upbeat on a late 2001 advertising upturn -- meanwhile, they say they'rehappy to continuepost-merger integration efforts, in expectat...
View articleThe immediate future for mobile CRM applications lies not in connecting business with consumers, but in connecting employees and their employers, acco...
View articleThe media giant finds a manufacturer for its TiVo-enabled set-top box, in return for considerable online and offline advertising. Read More...
View articleTo avoid the same privacy concerns encountered by the Internet industry, experts say it's important for interactive television to address concerns whi...
View articleWhat exactly does a content management system do? Sue rarely takes readers on technical tours, but indulge her for a moment. Besides, it's not that te...
View articleGrey follows Interpublic's announcement of an interactive television strategy with an agreement to roll outthe Alley firm's SpotOn technology in the U...
View articleResponding to bulletin board speculation and false information, TMPand HotJobs reaffirm their dual positioning. Read More...
View articleOur job as buyers and sellers is to make the case to those spending money that their advertising is accomplishing goals beyond impulse responses. But ...
View articleA consumer advocacy outfit says that "featured" listings aren't clearly distinguished as being paid -- potentially to users' detriment. Read More...
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