Promoting online contests has become an effective way to build email list volumes, particularly at the B2C level for low-commitment consumer goods. Bu...
View articleUPDATE: High-tech magazine is the latest casualty to be claimed by the harsh ad environment, according to people familiar with the matter. Read More...
View articleFacing intense competition from Baby Bells and its own past as Telocity, DirecTV Broadband debuts a new advertising push. Read More...
View articleThe media giant aims to beef up offerings for advertisers and subscribers. Read More...
View articleHave you noticed that users from particular domains or ISPs are responding better to your message than the general Web population? Target them specifi...
View articleWhile increasing its competition with existing players, the CMGI-owned e-mail and list management firm hopes to leverage its prospecting technology fo...
View articleM-commerce remains a work in progress, especially in North America. But time may be running out if it ever wants to make a bang at all. Read More...
View articleAlthough technology keeps marching upward and onward, "visionaries" move in different directions. It's great if you can create a better mousetrap, but...
View articleAs the numbers of "clear GIFs" increase, and as consumers become more savvy about online marketing techniques, there's an increased likelihood for ret...
View articleDespite the relatively good news, Myers warns against "overly enthusiastic" optimism for the future. Read More...
View articlePure-play ISPs are going to have an uphill battle competing with incumbent telecommunications and cable providers in the residential broadband market,...
View articleA program to recognize "affiliate-friendly" merchants could encourage underperforming, unprofitable merchants to bow out. Read More...
View articleContinuing the trend begun by Salon.com, the Web music site says it will charge $2.99 each month to notshow ads from Heineken and Southern Comfort. Re...
View articleReducing overseas exposure and headcount, the two firms said they're on the right track to profitability. Read More...
View articleIn spite of research showing growing numbers of Internet users, traditional media buyers still view the Web as an also-ran to established mass media. ...
View articleDuring advertising's season of still and empty waters, all people in the industry, with all of their varying skill sets, need to get together and star...
View articleContinuing a string of advertising, representation, and e-commerce deals, the online auction giant expands its reach to AOL Time Warner's new online a...
View articleFailing thus far to find a buyer or partner, the Alley ad network said it would no longer fund 24/7 Media Europe. Read More...
View articleEver find a Web site that seems to drive business away rather than reel it in? They're all over the Net and becoming even more of a scourge since budg...
View articlePDAs, pagers, and cell phones. That's what we mean when we discuss wireless advertising, or m-commerce, right? But stop for a moment: Why does it have...
View articleIf everyone in the online industry is pursuing only theirown, narrow interests, who's defending the interest we holdin common -- the healthy growth of...
View articleDigital Envoy lands investments from Siemens, AOL; Aptimus sees lowered revenues; Spiderdance unveils "Weakest Link" iTV game. Read More...
View articleA new print advertising campaign from Advance Publications is aiming to brand the site, despite the already-sizable name-recognition of Vogue. Read Mo...
View articleDespite industry-wide woes, comScore lands a chunk of new capital from existing investors. Read More...
View articleWith American Airlines' AA.com as its first guinea pig, the site becomes the first major publisher to embed full 30-second spots into run-of-site ads....
View articleIt's a human trait: We tend to represent ourselves as doing something a little bit special, even if we're doing the same old thing that everyone else ...
View articleIf you were to get a taste of what m-commerce could be, it's likely that you'd find it pretty compelling for the long haul but frustrating in its curr...
View article