Do we really know our consumers? In the early days of online advertising, we targeted solely by demographics -- age, income, and gender. There has bee...
View articleA three-year marketing deal will promote the theater ticketing service on thenew Concierge Services page and throughout the travel site. Read More...
View articleOne year deal has the provider of streaming ad services delivering ads on the AtomFilms and Shockwave Web sites. Read More...
View articleUPDATE: New restructuring efforts to eliminate approximately 1,700 jobs and save $85 million; analysts still think media giant will fall short of fina...
View articleThe number of residential Internet users with high-speed connections keep rising, signaling not only a change in how consumers access the Internet, bu...
View articleThe firms will push each other's products, in a bid to create a one-stop-shop for e-mail campaign planning, management and tracking. Read More...
View articleA co-branded site will deliver in-store discounts, in a bid to increase MSNBC's efforts at monetizing its online audience base. Read More...
View articleA new agreement between the two will see the Web pollster using double-opt-in standards. Read More...
View articleClick-and-mortar retailers underestimate the success of their Web marketing, says a recent Jupiter Media Metrix report. Read More...
View articleDays after launching an interactive channel to send TV shows and movies on Pocket PC devices, Kankaris Wireless announces deal with ASCAP for right to...
View articleMore widespread chances from the affiliate marketing sector, as a leading player says it will restructure to meet earlier guidance. Read More...
View articleMicrosoft's .NET initiative continues with new additions to its small business software services site. Read More...
View articleDespite all the studies, why are so many advertisers still reluctant to use the digital medium as a tool for any kind of marketing save direct respons...
View articleWireless marketer SkyGo will supply ads and inventory to promote the upcoming Video Music Awards. Read More...
View articleAs it prepares for a merger with rival ISP NetZero, Juno adds another big name advertising client to its roster. Read More...
View articleA new promotion involves an e-mail campaign aimed at signing up users for the pre-paid spending card, Visa Buxx. Read More...
View articleTo save online advertising, industry leaders need to step up efforts that so far have been lacking. Read More...
View articleMore than 60 million U.S. employees will have access to wireless voice, pagers and/or mobile computing devices, like Palm Pilots, by the end of 2001, ...
View articleReacting to Gator's proposed efforts to beef up its ad delivery, the New York-based industry association will have to decide whether to seek injunctiv...
View articleUnicast delivers for StartupJournal.com; Mediadome, FanPC team up; Winstar Interactive Media signs new clients. Read More...
View articleCiting a lack of promise in the future of online advertising, one of the industry's biggest players says it will focus altogether on cross-media marke...
View articleIt's been the toughest of years. The Internet draws 10 percent of the time Americans spend on media while drawing just 2 percent of the ad dollars. Ye...
View articleAlthough it has agreements with GoTo and LookSmart, the search engine giant is aggressively expanding its network of resellers for its competitive pay...
View articleAccording to the company, the magazine closed due to its inability to wring more funds from majority owner International Data Group. Read More...
View articleThe media giant appoints an interactive exec to head the new unit, in a bid to generate more combined online and offline ad deals. Read More...
View articleLast week, Tig's article stopped in the middle of the budgeting discussion. This week, he continues with that topic and then concludes this two-part s...
View articleA television and Web advertising agreement with CBS Sports shows that AOL isn't the only media player who can weave cross-media ad deals. Read More...
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