Zefer Closes Boston HQ
Media

Zefer Closes Boston HQ

25y Robyn Greenspan

Zefer Closes Boston HQ

The Web consulting firm that attracted more than $100 million in venture capital said to have laid off 300 and sold some of its assets to computer gia...

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24/7 Media Europe Winds Down
Media

24/7 Media Europe Winds Down

25y Christopher Saunders

24/7 Media Europe Winds Down

Despite efforts at securing new cash, the storied European division of 24/7 Media is no more. Read More...

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Quest for Broadband Usually Ends at Cable
Data insights

Quest for Broadband Usually Ends at Cable

25y ClickZ Stats Staff

Quest for Broadband Usually Ends at Cable

The decline in the telecomindustry has not influenced the demand for broadband Internet access, and it hasn't changed the fact that cable leads the br...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

25y Team ClickZ

IAR Bits and Bytes

INT Media boosts ad efforts; Edmunds.com signs Lexus; 24/7 Media to attempt reverse stock split. Read More...

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Study: iTV Battles Almost Complete Lack of Interest
Media

Study: iTV Battles Almost Complete Lack of Interest

25y Christopher Saunders

Study: iTV Battles Almost Complete Lack of Interes...

The results of a new study released Friday by Statistical Research Inc. (SRI) do not bode well for the immediate future of what is loosely called 'int...

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HBO Promotes "Band of Brothers" with Out-of-Banner Ad
Media

HBO Promotes "Band of Brothers" with Out-of-Banner Ad

25y Christopher Saunders

HBO Promotes "Band of Brothers" with Out-of-Banner...

The "out-of-banner" creative finds another new patron, as the AOL Time Warner network aims to build buzz around its upcoming mini-series. Read More...

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The Digital Cartel
Media

The Digital Cartel

25y Jim Meskauskas

The Digital Cartel

Though the macroeconomic environment, in defiance of physical possibilities, continues to both suck and blow, it looks like some of the digital powerh...

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Switchboard Launches Ad Campaign
Media

Switchboard Launches Ad Campaign

25y Christopher Saunders

Switchboard Launches Ad Campaign

Using the last of CBS's donated media, thefirm continues its consumer pitch. Read More...

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SportsLine Making Play for Direct Marketing with Fantasy Sports Site Purchase
Media

SportsLine Making Play for Direct Marketing with Fantasy Sports Site Purcha...

25y Christopher Saunders

SportsLine Making Play for Direct Marketing with F...

Sandbox's users are loyal, frequent and log on for long sessions -- but SportsLine is seeing bigger bucks in data mining than online media. Read More...

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Merrill: Big Firms Fueling Better-Than-Expected Year
Media

Merrill: Big Firms Fueling Better-Than-Expected Year

25y Christopher Saunders

Merrill: Big Firms Fueling Better-Than-Expected Ye...

The largest media players are helping to weather the storm, even as Blodget and company report a longer recuperation period. Read More...

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Lexus Signs Conquest Ad Deal With Edmunds.com
Media

Lexus Signs Conquest Ad Deal With Edmunds.com

25y Hollis Thomases

Lexus Signs Conquest Ad Deal With Edmunds.com

One-year deal allows luxury car manufacturer to put its non-intrusive four-inch boxes on its competitors' index pages. Read More...

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LookSmart Answers To Ask Jeeves
Media

LookSmart Answers To Ask Jeeves

25y Len Ellis

LookSmart Answers To Ask Jeeves

Deal between two Silicon Valley search engine companies puts LookListings in the metasearch results area of Ask Jeeves' searches. Read More...

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Mediaplex, Personify Team for One-Stop-Shop Offering
Media

Mediaplex, Personify Team for One-Stop-Shop Offering

25y Christopher Saunders

Mediaplex, Personify Team for One-Stop-Shop Offeri...

Continuing industry-wide efforts to prove online advertising's ROI, the two firms will sell a combined ad delivery, tracking and retargeting product. ...

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Lions Gate Films Taps Out-of-Banner Media for "O" Promotion
Media

Lions Gate Films Taps Out-of-Banner Media for "O" Promotion

25y Christopher Saunders

Lions Gate Films Taps Out-of-Banner Media for "O" ...

A campaign created by L90 includes a spate of new, rich media ad formats in conjunction with a network buy. Read More...

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This Week's Agenda: Serving Brands With Mild Intrusion
Media

This Week's Agenda: Serving Brands With Mild Intrusion

25y Dana Blankenhorn

This Week's Agenda: Serving Brands With Mild Intru...

In most media, direct marketers and brand advertisers are separated. On the Web, no such separation exists. When the Web ad market collapsed early thi...

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Razorfish Shutters London Office
Media

Razorfish Shutters London Office

25y Christopher Saunders

Razorfish Shutters London Office

Despite winning a recent contract with DirecTV, the company's U.K. division and its iTV practice have shut down. Read More...

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E-centives Looking for Cash
Media

E-centives Looking for Cash

25y Christopher Saunders

E-centives Looking for Cash

The company's chief executive promises to deliver $20 million in new funding -- crucial if the company is going to survive the year. Read More...

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MAPS, Media3 Settle Mail-Blocking Case
Media

MAPS, Media3 Settle Mail-Blocking Case

25y Christopher Saunders

MAPS, Media3 Settle Mail-Blocking Case

Following an agreement with Harris Interactive last week, the anti-spam group continues putting its legal fights to rest. Read More...

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Mickelberry Acquires Stake in Leapnet
Media

Mickelberry Acquires Stake in Leapnet

25y Ryan Naraine

Mickelberry Acquires Stake in Leapnet

The Manhattan-based holding company has purchased an 8.3 percent stake in Chicago Web marketer Leapnet, Inc. for about $840,000. Read More...

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Gator Attack? The Best Defense Is to Join the Anti-Microsoft Offense
Media

Gator Attack? The Best Defense Is to Join the Anti-Microsoft Offense

25y Tig Tillinghast

Gator Attack? The Best Defense Is to Join the Anti...

Threatened with irrelevance, online ad companies are rightly concerned about the new Gator technology. After all, Gator provides some useful services,...

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Focus on Pharmaceuticals
Media

Focus on Pharmaceuticals

25y Adam Posman

Focus on Pharmaceuticals

Skepticism about the viability of the online medium continues to grow, but two industries that should be allocating greater volumes online are healthc...

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Disclosing the Quality Is Job-One
Media

Disclosing the Quality Is Job-One

25y Tom Hespos

Disclosing the Quality Is Job-One

If advertisers and publishers alike were fully cognizant of the true value of online advertising, it's likely that demand for online ads would pick up...

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McDonald's Aims to Boost New Contest with Online Effort
Media

McDonald's Aims to Boost New Contest with Online Effort

25y Christopher Saunders

McDonald's Aims to Boost New Contest with Online E...

The Golden Arches is promoting a new giveaway designed to boost its reputation, in the wake of the "Monopoly" fraud debacle. Read More...

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IIS Acquires K2 Digital
Media

IIS Acquires K2 Digital

25y Erin Joyce

IIS Acquires K2 Digital

The i-shop consolidation continues with Arizona-based Integrated Information Systems (IIS) acquiring certain assets, management and professional staff...

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Travelocity.com Expands Marketing Deals
Media

Travelocity.com Expands Marketing Deals

25y Christopher Saunders

Travelocity.com Expands Marketing Deals

Agreements with JetBlue and Mandalay Resort Group continue the travel site's efforts to boost its promotions for partners. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

25y Team ClickZ

IAR Bits and Bytes

AMA pans MSN ad; AdSociety, AdLINK ally; YellowPages.com taps MyWay. Read More...

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Wenda Millard Harris Out as ZD Internet Chief
Media

Wenda Millard Harris Out as ZD Internet Chief

25y Ryan Naraine

Wenda Millard Harris Out as ZD Internet Chief

Millard was a close ally of former CEO Jim Dunning. A published report says Millard was ousted by acting CEO Avy Stein. Read More...

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