Users of the upcoming operating system could see a Microsoft-delivered ad before Web streams. Read More...
View articleM-commerce may be little more than a pipe dream for now, but a report by The Intermarket Group found that having a mobile wireless strategy is emergin...
View articleOgilvyOne and Wunderman will oversee direct marketing and online initiatives for Big Blue. Read More...
View articleDespite links to big-name advertisers, spokespeople say demand simply wasn't there. Read More...
View articleRob believes in rich media advertising, and many of you believe in the potential of online and rich media advertising. The problem is, do the advertis...
View articleBlackPlanet.com, AsianAvenue.com and MiGente.com will serve as the basis of new minority research panels operated by the Interpublic market intelligen...
View articleDespite the start of a reconciliation effort, the New York-based Interactive Advertising Bureau and the software firm are again at loggerheads -- with...
View articlePeer interaction that promotes the free exchange of ideas. People from one segment of an industry together with folks from other segments. An environm...
View articleNew York's ActiveBuddy gets its foot in the door at an entertainment giant who is getting hip to the marketing potential of IM bots. Read More...
View articleRound one begins in a legal fight that could have repercussions throughout the Web publishing industry. Read More...
View articleThe Asia-Pacific region (excluding Japan) will have 37.8 million broadband Internet subscribers by2005 predicts Gartner's Dataquest Inc. Read More...
View articleConfused about "its" and "it's"? Need some helpful grammar hints? Susan suggests some useful sites you can boldly go to -- or is it "go to boldly"? Ho...
View articleThe television network aims to boost awareness of its upcoming shows through a sweepstakes and online advertising. Read More...
View article"Shakedown Street" was a vision of urban decay and the kindness that lay underneath. That's a good analog for today's Web. Everything seems to be goin...
View articleNextel and Sprint PCS see more Web site and ad conversions than leaders Verizon, Cingular and AT&T. Read More...
View articlethomascook.com sees clicks; EyeWonder moves into e-mail; Ford, Bolt.com conclude contest. Read More...
View articleAn ambitious push will incorporate custom sites, rich media ads, and enhanced CDs. Read More...
View articleKnight Ridder, Tribune and their jointly operated CareerBuilder.com say the acquisition will help challenge Monster.com for employment-ad dominance. R...
View articleAmerica Online will continue its discount club program through adeal with Norwalk, Conn.-based membership services giant Trilegiant. Read More...
View articleOn the heels of lawyers' recommendations to consider legal options, the New York-based Interactive Advertising Bureauis in discussions with the ad sta...
View articleMichael Casey, set to become the CFO when iXL mergers with Scient, is leaving the troubled Atlanta consulting firm Sept. 10. Read More...
View articleAdvertising -- particularly online -- is powerful stuff. It's sort of like firearms and clay targets. Treat high-budget ad spending like you would a l...
View articleBig Blue wants to pull an "Intel Inside," and has Nintendo's GameCube lined up as the first in its new logo program. Read More...
View articlePartly to diversify its ad options, the Westborough, Mass., online directory is reworking the terms of its 2-year-old pact with the media giant. Read ...
View articleDirect response has gotten something of a bad rap lately -- but it's at the heart of a new, limited-time ad campaign. Read More...
View articleBlink president Ross Garon said the company is not abandoning its free service, which helps users store and organize their personal bookmarks. Read Mo...
View articleMany advertisers with a significant Web presence are hardcore direct-response advertisers. They know exactly how much they want to pay to make a sale....
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