Aiming to take back market share AMD has captured in the past fewquarters, Intel unleashed 1.8 GHz and 1.6 GHz Pentium 4 chips, with promisesof a 2 GH...
View articleThe consolidation continues as the leading pay-for-performance adnetwork agrees to incorporate a major technology player. Read More...
View articleWarner Bros. launches "Cats & Dogs" promotion; Avenue Arestructures; Enliven unveils new offering. Read More...
View articleVirtually every wireless company out there claims to be the leader in something. But, to the uninitiated, the subtleties of what distinguishes one wor...
View articleAccording to a new Cyber Dialogue study, Web ads and productinformation can have a sizable effect on offline sales. Read More...
View articleThere are different ways a list broker can cheat an unsuspecting email marketer. Knowing these ahead of time can help you ask the right questions up f...
View articleExclusive : Sources close to the firm confirm major layoffs and a potential closure. Read More...
View articleAptimus appeals Nasdaq delisting and will explore "strategic options"; MSN wins Web hosting rights to 2002 Winter Olympics; iWon to carry PointRoll ad...
View articleUniverso Online will promote Chevrolet through a series of initiatives, as the regional Web marketing push by multinationals heats up. Read More...
View articleAdvertising is supposed to sell products and services, but the practice consists of a few parts strategy, a few parts creativity, and a dash of voodoo...
View articleThe urge to merge continues as a wave of consolidation sweeps through theonline music space; this little deal is for $12 million in cash. Read More...
View articleInteradnet is exiting the U.S. ad serving market, but will continue to focus on Europe, according to sources. Read More...
View articleIf you were hungry, you would get the most utility out of the first apple you consumed, slightly less from the second, and so on. Spending money on ad...
View articleTraffic measurement firm comScore says its research suggests media buyers might be better off looking at the buying potential of a site's visitors rat...
View articleTo understand the reality of selling directly from an ad, one must first consider the situation of the customer who encounters the ad. The offer might...
View articleThe two firms will roll out a co-branded mobile service, with AT&T handling the technology in return for AOL Time Warner advertising space. Read More...
View articleThree panelists discuss how home networks will pave the road for next-generation entertainment. (Read: in the future some time ) Read More...
View articleThe effort will make mobile advertising more attractive and less costly for advertisers. Read More...
View articleExpanding a two-year relationship, the Santa Clara, Calif., portal will use the Cambridge, Mass., firm's EdgeScape service to target ad delivery. Read...
View articleAs ACTV and OpenTV hammer out the details of their association, one privacy group voices concerns about targeted interactive TV marketing. Read More...
View articleBig-name industrial designers and artists lend their talents to boost the portal's attractiveness to advertisers. Read More...
View articleThe Alley online ad sales firm maintains it's still independent, despite continued consolidation in the sector. Read More...
View articleThere has been talk among the ranks of agencies, pundits, top media sales brass, and industry wonks about the need for true integration of media and m...
View articleThe move to take Agency.com private may foreshadow additional M&A activity within the troubled interactive shop sector. Read More...
View articleThe Online Publishers Association intends to focus on the advertising community, media, government. Also on the agenda: intellectual property rights, ...
View articleThe interactive giant is shelling out millions in online inventory for technology to beef up its infrastructure. Read More...
View articleA new service from pay-for-performance search engine LookSmart is targeting what it says are shortcomings in market leader GoTo.com's offerings. Read ...
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