According to the GSM Association, 15 billion SMS text messages were sent over GSM wireless networks during December 2000, and it appears messaging is ...
View articleThe network will hype its schedule to the "Dawson's Creek" set using viral marketing and thin apps. Read More...
View articleMore than just a destination for movie clips and trailers, FirstLook unveils a new business plan to keep up with changing demands in the online entert...
View articleHmm... Small market size, brand-new medium, new or unproven technology, little available inventory -- not exactly a picture that would send the averag...
View articleMedia buyers and sellers got together at Digitrends' Media Buyers Summit to continue the dialogue on how interactive media is bought, sold, and measur...
View articleThe Raleigh, N.C.-based firm says that while its new offering can't target ads to specific users, it's attracting traditional advertisers to the Web. ...
View articleThe ad agency group is giving more signs that it wants to change its relationships with its affiliated, troubled i-shops. Read More...
View articleResidential DSL users are spending an average of 25 hours per week online, according to a feel-good study by DSL provider SBC Communications. But the ...
View articleWho is Amy Gahran? And what insights does Susan have to share from playing Little Grasshopper with the content master? Read More...
View articleDoubleClick officially launched its research unit, repackaging existing research products to appeal to agencies and traditional clients. Read More...
View articleUnless you're making money as a speculator, the cost of domain names is a bugaboo. Luckily, Dana proposes two viable solutions. Read More...
View articleThe online loyalty and e-mail marketer says management changes and a new focus on financial services clients will pull it through the current rough pe...
View articleWhile the ad rep firm is trimming operations, executives say it's now positioned to take advantage of traditional advertisers' increasing interest in ...
View article"Attention Kmart Shoppers!" -- the retail giant taps TBWA/Chiat/Day for the online component of a campaign to "revitalize" the store's image. Read Mor...
View articleJust when Dana thinks every market research method has been found, he runs into someone like David Holtzman. Read More...
View articleNorth America will account for less than 10 percent of global advertising, commerce and subscription revenue from mobile phones in 2003, according to ...
View articleDigital Pulp lands new clients; Real Media weathers "Storm of the Century;" Search Engine Optimizer gives guarantees. Read More...
View articleDo you "get it" -- the Internet, that is? Well, Dana says maybe if we start listening to people outside Internet commerce, we can profit, too. Read Mo...
View articleThe Wall Street Journal reports that three major music labels could be close to their own licensing deal to offer music online. Read More...
View articleDivine picked and choosed the parts of marchFIRST that looked good for the pickin', and a new company, Divine Whittman-Hart, is born... Read More...
View articleThe privacy issue remains a squishy one because we have no commonly accepted privacy standards, and many privacy concerns are valid. Here's what the o...
View articleIt's good news for the New York-based ad network, and for theindustry. Read More...
View articleThe Boston-based interactive shop will create mobile marketingprograms using AvantGo's technology. Read More...
View articleWith two admitted hacks this week, and a third alleged by reports onThursday, DoubleClick's security woes could hurt its launch of upcomingproducts. R...
View articleThe online agency will be rolled into Grey's global media buyer. Read More...
View articleThe troubled interactive shop will cut 35 percent of its work force and is in discussions with the Omnicom agency -- the parent of a competitor. Read ...
View articleWhere lambs have nibbled, silent move / The feet of angels bright; / Unseen they pour blessing / And joy without ceasing / On each bud and blossom, / ...
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