Traditional advertisers have used daypart buys for ages, purchasing media not just by vehicle but also by time of day. Jim makes the case for offering...
View articleHave you ever considered the media when creating your Web site? According to Susan, following a few suggestions for current content could make you a f...
View articleNancy asks you to imagine no wires above us, only sky, and all the people sharing a wireless world, even looking forward to receiving wireless ads. Yo...
View articleThe Web publishing bellwether will follow the lead of the IAB and others, as well as launching an ads-free premium service. Read More...
View articleAfter narrowly missing guidance, the Chicago-based online couponer is looking for private investors and trying to get its banks off its back, as it en...
View articleTwo weeks after downgrading Yahoo!, another major ad-supported portal goes under the microscope. Read More...
View articleNew Web ad placement and ordering guidelines aim to make the process easier for agencies, planners and publishers. Read More...
View articleThe portal's Fusion Marketing program celebrates its third program with Pepsi. Read More...
View articleThe New York-based ad network beefs up its e-mail marketing products, as the ad networks scramble to cope with what analysts are predicting will be a ...
View articleThe beleaguered youth-oriented Web publisher said it would unveil a series of initiatives to avoid ad clutter. Read More...
View articleThe Internet boom is over. But if you can look beyond the bust and apply the old rules to the new medium in a coherent, meaningful way, Dana says you ...
View articleThe Waltham, Mass.-based Web portal said a sizable Web contest -- which will use the Russian-born tennis star's name -- and media spend will not only ...
View articleMuch has been written about the obstacles to wireless Web adoption, but what are the solutions? According to Cahners In-Stat, the number of young adul...
View articleAiming to top its earlier online-only launch of the new S60 sedan, Volvo is debuting a Web, WebTV, WAP and PocketPC-based campaign in conjunction with...
View articleWhat if each savvy Internet marketer donated a few hours to teach just one friend about the Internet, and that friend taught another friend? According...
View articleA worldwide campaign aims to leverage Nokia's "people-friendly" consumer brand to support its B2B products. Read More...
View articleDo online audits of site popularity and viewer characteristics give useful information to media buyers? Tig analyzes the major problems with existing ...
View articleThe teen-focused Web publisher predicts cash profitability for the coming year. Read More...
View articleExcessive advertising repetition eventually leads to wear-out online (I-wear), just as it does in traditional media. But Kristin believes savvy site p...
View articleThe online sports network taps into the subscription market to boost revenues. Read More...
View articleThe move by idealab! promotions firm Jackpot.com comes as online promotions are gaining in importance -- as banner ads continue to lose ground. Read M...
View articleLayoffs and office closings have apparently worked for the firm -- which earned more, despite less revenue. Read More...
View articleFurther bad news emerges from Henry Blodget and company about the state and future of Web advertising. Read More...
View articleWho is Randy Conrads? And why does he have the potential to be your worst nightmare? According to Dana, he might scare you, but his bottom line will c...
View articleThere was a time when hulky brick-and-mortars needed a certified e-consultant to give them "click-and-mortar" cred. Not any longer, says the Chicago-b...
View articleAn independent player in wireless ad technology will gain a sizable footprint in Asia through a new sales agreement. Read More...
View articleNew ad formats and pricing is making the stock market news site somenew clients -- but at the expense of possible user irritation. Read More...
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