The new player said its addresses marketers' ROI needs and publishers' inability to effectively price performance-based inventory. Read More...
View articleThe Ad Council says marketers could learn something from public service announcements -- and it's not the fact that only you can prevent forest fires....
View articleCoke is hoping that a new site and episodic online series turns Web surfers into diet Coke drinkers. Read More...
View articleThe beleaguered copier manufacturer aims to boost sales by paying commissions to referring Web sites. Read More...
View articleWith today's growing competition among Internet-related companies, what's the harm in trying a free "group think" exercise on occasion? After all, if ...
View articleWhat will the fear of Big Brother, combined with the fear of crooks and pedophiles, mean for Internet commerce? Life online is about to get a lot more...
View articleBig Media may have new Internet strategies, but Dana believes they're about as funny as Elmer Fudd singing Bruce Springsteen. Find out why they're sti...
View articleIt's clear that the newly approved IAB standards are timely and should satisfy demands for a while. As the industry matures, it continues to create ne...
View articleOnline ad sales continues to be the Achilles heel for the online media giant, which hopes to wean itself off of its marketing services business for th...
View articleThe consumer goods giant is trying out a controversial new way to market its products -- by attaching them to TV news stories' Web sites. Read More...
View articleTrying a new positioning and seeking to become profitable, Webvan debuts a new spate of ads. Read More...
View articleHave you looked at your site as a brand reinforcer lately? Well, maybe it's time to do a little cleaning up, tweaking, and promise fulfilling. And Sus...
View articleCybuy continues striking deals to promote its transactional platform -- this time, with a Flash and streaming video marketing firm. Read More...
View articleThe executives at the Boston online consultancy know how to raise cash. This time they got $48 million as part of a partnership with the $48 billion J...
View articleTwo of the players in the media marketplace space consummate their merger with a round of layoffs. Read More...
View articleThe media buyer's online group says iTV providers and advertisers need to understand consumer response and advertising's place in the nascent medium. ...
View articleThe Havas interactive agency tweaks its business to fit better with Euro RSCG's interactive agencies. Read More...
View articleDespite the bearish near-term outlook, analysts say that a "sea change" is in store for Web advertising, and that Yahoo! would do well to keep buildin...
View articleWhat does your coroner's report say about the death of eToys? Dana's verdict is that once the Internet bubble burst, eToys never had a fighting chance...
View articleWireless advertising is in diapers still. Yet even now some of its personality traits are apparent. Will they remain unchanged? Probably not. But they...
View articleJim's view on the new IAB standards is generally positive. But he thinks the IAB should fix the hole in the dike rather than just putting a finger in ...
View articleA deal with a D.C.-area startup will provide additional fuel to DoubleClick's plans to rev up its Research division. Read More...
View articleThe patent-pending application allows streaming videos to be embedded into an HTML e-mail. Read More...
View articleThe consumer packaged goods giant taps startup Amicada for incentivized ad-viewing. Read More...
View articleAnother set of findings from SkyGo's Boulder, Colo. wireless study says WAP alerts can drive brand awareness and sales. Read More...
View articleEmpowered by the Internet, consumers are reviling other marketing channels like telemarketing and direct mail. If spam has the effect of turning consu...
View articleNew marchFIRST CFO; CompUSA goes wireless; Access launches ad network Read More...
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