AOL's "other" portal this week launched its first ad campaign since the merger with Time Warner, giving some clues as to how Netscape.com might be pos...
View articleA new study by market intelligence firm NPD Group is ammo in GoTo's campaign to win support for its model. Read More...
View articleBy the end of 2005, the number of worldwide Internet users will nearly triple to 1.17 billion, and an increasing number of these users will be using w...
View articleThe firm exceeded expected losses for both the year and the fourth-quarter, although it said its pay-for-performance CyberGold division would help its...
View articleAs a comic-book aficionado, Jim came across plenty of "alternative reality" scenarios in earlier years. So here's a mental exercise: What if Webvertis...
View articleThe drugstore retailer aims to boost traffic to its online presence through a series of new spots highlighting the site's ease-of-use. Read More...
View articleThe gigantic Web interactive shop posts another disappointing quarter -- and a staggering $6.8billion net loss. Read More...
View articleGeneral Motors hopes to boost its Hispanic market penetration with a deal with theleading Spanish-language broadcaster's Web portal. Read More...
View articleBolt said it would integrate Fonepark's two-way SMS messaging service into its Web- and WAP-based tools. Read More...
View articleA little paranoia won't destroy you in the e-tailing business. In fact, find out why seizing the opportunities and profiting from them is what it's re...
View articleThe merger would help AdZone expand its media monitoring and tracking operations. Read More...
View articleGroups including the ACLU, Consumers Union and others are recommending that Congress adopt definite policies regarding the collection and use of consu...
View articleAgency hiring patterns in this industry change faster than the price of corn during October harvest. It's either boom or bust. Here's how to find a go...
View articleThe Boston-based professional Web services firm cuts its staff from 200 to 177 in a bid to reach profitabililty before year's end. Read More...
View articleWith support by groups like the Privacy Foundation, legislative backing for greater awareness of cookie technology could be in the works. Read More...
View articleThe two companies agreed to give each other some breathing room in a co-branding agreement, also ending the possibility of a September takeover. Read ...
View articleSan Mateo, Calif.-based E.piphany lands a non-traditional client in a sizable market. Read More...
View articleEven if you hate porn with a passion, there's good news for the sleaze pioneers in 2001. Come take a little walk on the seamy side with Dana. Read Mor...
View articleThe funding for England's Cambridge Positioning Systems comes as carriers, marketers and technology firms are linking arms to monetize location-based ...
View articleTempe, Ariz.-based browsers company cuts employees and switches business model. Read More...
View articleDeciding to do something is not the same as actually doing it. And when it comes to sales, closing a deal doesn't happen until salespeople follow acti...
View articleA new report from Jupiter Media Metrix concludes that the newest high-traffic sites of 2000 owe their popularity in large part to viral marketing, tra...
View articleIAB/CASIE standards haven't been overhauled since enacted, but they could be shortly. Advertisers need the ability to address the creative standards o...
View articleAfter missed earnings and a management shakeup, the San Diego computer manufactureris rethinking its advertising relationships. Read More...
View articleMore "dot-bombs" seem to be exploding around us daily. But don't be depressed. There's great opportunity rising from the ashes for those who remember ...
View articleFrench bottled water company Evian is taking a plunge into streaming video advertising with the help of Alley start-up iClips Inc. Read More...
View articleHigh-speed Internet access, including ISDN, LAN, cable modems and DSL connections, jumped 148 percent among home Internet users in December 2000 as co...
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