Microsoft is promoting its automobile dealer CRM tool as a way for auto manufacturers to involve local dealerships in online marketing efforts. Read M...
View articleThe Chicago-based marketer predicts it will still be profitable in 2001, despite lowered revenue expectations. Read More...
View articleHere's a quick quiz for you. It determines the level of support and commitment your agency puts behind interactive work and interactive employees. You...
View articleThere might be cause for greater optimism about the future of online advertising, according to a new report that says spending is on the rebound, desp...
View articleHow do editors talk to advertisers and get their input on content without crossing the line and compromising integrity? Try Ann's approach: Do a littl...
View articleIn the real world, change happens all the time. But on the Web, making changes in an ongoing business without notifying users beforehand can get you i...
View articleGone are the days when online media buyers took the "throw it against the wall and see what sticks" approach. Today we use past performance, profiling...
View articleIf you think the problems of the dot-com worldare limited to Silicon Valley, think again. Yesterday it was the McDonough warehouse workers; today it m...
View articleHoping to allay consumer fears about personal information harvesting, the online advertising organization has put together its self-governing principl...
View articleA day after AOL Time Warner announced several ad deals leveraging its online, print and CNN units, its television production company is gearing up to ...
View articleEach of the ad networks aims to broaden its reach in the other's space. Read More...
View articleIn "strategic and organizational shifts," Bertelsmann aims to slim down operations at the online music retailer. Read More...
View articlee2 aims to roll out a WAP version of its personalized e-mail marketing product -- potentially filling out not only its product line, but investor Aven...
View articleDot-com advertisers that aired news spots in Sunday's game are reporting a beefed-up response, and justifying the game's hefty airtime price tag. Read...
View articleThe firmthat aimed to make pay-for-surf profitable has ended its attempts, following months of speculation about its closing. Read More...
View articleDoes "thought crime" really exist, or is it just Orwellian fiction? Find out why Dana feels it's a brave new Internet world, indeed. Read More...
View articleBrowser-side site traffic measurement wins a supporter. Read More...
View articlePositioned between the media andtechnology suppliers on the one hand and the spenders on the other, an ad agency is like a middleman, aware of the mot...
View articleThe moves comes as industry association looks to "evolve." Read More...
View articleThe online-offline media giant expands previous online advertising agreements to take advantage of the new business units it gained in the merger. Rea...
View articleThis week dealt a serious blow to Enliven, one of the pioneers of online advertising. At the same time, we've witnessed the birth of an exciting new o...
View articleWith several bills in Congress and what they see as light regulation by the FTC, privacy organizations are calling for more action. Read More...
View articleOne of the major players in wireless ad technology is working to gain industry approval for its standards for advertising creative on mobile devices. ...
View articleDana predicts the law will continue to let spam clog the Internet's arteries until a user suffers a heart attack. How are you keeping your inbox spam-...
View articleIt isn't easy to create viral marketing promotions. Sometimes, they just happen. Here's what it takes for an effective viral campaign today. Read More...
View articleWhat makes content truly great? Susan's answer is simple. Just take a look at her picks for site winners. Read More...
View articleThe digital TV recording service nets another large advertiser, lending additional credibility to its emerging advertising platform. Read More...
View article