By the end of 2001, the advertising spend will have increasedfrom its current EUR 690 million (US $650 million) toreach EUR 1.2 billion (US $1.13 bill...
View articleFollowing worse-than-expected earnings, the online direct marketer is banking that a major overhaul will expedite profitability. Read More...
View articleSeattle-based RealNetworks will deliver live Internet broadcasts from the National Basketball Association, while sponsoring portions of NBA.com, NBA p...
View articleThe CMGI ad network is making efforts to enhance its higher-margin software business through products based on its earlier MediaBridge acquisition. Re...
View articleFord and Mitsubishi aim to woo the young, the wealthy and the film-savvy with two new partnerships. Read More...
View articleBanners, banners, everywhere... Banners? What banners? Viewers tune out and drop out, and you'll never be able to win their hearts and minds -- and th...
View articleAs Nancy and Janet prepare to change tracks -- one heading toward a wireless world, the other toward the realm of customer-data analysis -- they revie...
View articleThe company says the "skill adjustment" will help it focus on areasin which it underestimated demand. Read More...
View articleIn a marriage of technologies, HotSocket and MatchLogic try to improve customer acquisition tactics. Read More...
View articleCan you still get the support you need to make your dot-com business idea a reality? If you're like Skip Van Winkle, Dana says, Yes -- but it might co...
View articleConcrete Inc. reduces its workforce in an effort to return to profitability. Read More...
View articlePhones have become the most popular device for mobile Internet access, in part because they can be used for voice and data applications. But when it c...
View articleThe online ad firm, a unit of Grey, cut 30 percent of its staff -- its second recent round of layoffs in response to the sluggish ad spending market. ...
View articleThe I-shop is cutting jobs in its London office on slowing business from the U.K. and Europe. Read More...
View articleThe two firms reprise their joint marketing efforts with a deal to add branded banking and securities centers to SuperTarget stores. Read More...
View articleSarah Jessica Parker is in, but the company won't say if it's finished with Shatner. Read More...
View articleThis week's series of mishaps could be the death knellto Microsoft's $200 million .Net campaign -- acautionary tale on the dangers of promotion and th...
View articleWhile most analysts are complaining about the thunderstorm, Jim Nail offers wisdom with a smile. Find out why you should join the last of the optimist...
View articleThe Web shop plans to develop technology that combines human interaction solutions with business process automation applications. Read More...
View articleIn a bid to topple Monster.com, the New York-based online recruiting site is rolling out a new addition to its "Onward. Upward" campaign, and an onlin...
View articleAd targeting is in a rut, even on the Internet. Here's a new way to buy media based on grouping people by behavioral modes. Use profiling technology o...
View articleThe workplace will remain the best place to reach Internet users with a broadband connection, according to a report by Jupiter Research that predicts ...
View articleCompanies like Winstar Interactive and Phase2Media are finding clients among the dissatisfied publishers of bigger ad networks. Read More...
View articleHow many emails can you really read in a day? How about if you make it an unexpected, even anticipated, pleasure for a revolutionary change? Read More...
View articleRound One was 1,000 jobs. Round Two was 800. Round Three canned another 550 jobs. Will the Internet consultant have a Round Four? Read More...
View articlePay-for-performance player ValueClick names new advertisers, and Mighty Seven scores a new CIO. Read More...
View articleThe Cambridge, Mass. firm finishes the year on a high note -- higher, at least, than some of its competition. Read More...
View article