With its second deal to create barcode-reading pens, the pen manufacturer is emerging as a surprising new player in the print-to-Web convergence field...
View articleMany companies are less than scrupulous in developing email lists. In fact, Tom wonders whatever happened to "double opt-in." Here's what media buyers...
View articleYour mother may have told you not to be fast, cheap, and easy, but today's economy tells us something quite different. In her farewell column, Trude s...
View articleA startup thought it had found a way around the "exorbitant" price for advertising during the Super Bowl -- but the National Football League has other...
View articleHow can you make "always on" intelligence and connectivity to the Internet a more valuable resource for you? Dana prompts us to put on our thinking ca...
View articleThe interactive point of sale firm aims to market to consumers while they're idle -- and has deals with some of the top names in Internet-enabled gas ...
View articleSilicon Alley-based Cybuy's transactional TV ad technology will gain exposure from a marketing deal with Web and TV ad firm Cylo. Read More...
View articleWhat are the MFAA and the Macromedia Tracking Kit? If you don't know, it's time to get acquainted. Bill extends them a warm welcome and explains how t...
View articleA New York consultancy draws some conclusions sure to be controversial in these times of widespread cost-reductions. Read More...
View articleThe year doesn't quite feel over till the Super Bowl takes place. Fans yelling encouragement! Players celebrating touchdowns! Dot-coms blowing money o...
View articleMobile marketer Profilium joins the telecom technology giant in a pact aimed at delivering banners to anonymous, location-based profiles. Read More...
View articleThe first quarter of the year has always been a soft one for advertising, even long before the Internet. CPMs are still coming down, and Jim tells you...
View articleAgency.com is providing a wide array of services to DirecTV, including customer access to account information and online bill payment. Read More...
View articleLightningcast plans to go head-to-head with the big boys of online advertising. Read More...
View articleThe New York advertising company passes one major privacy hurdle, effectively clearing it torelease a combined Abacus-DoubleClick product later this y...
View articleA time will come when advertising dot-coms on the Super Bowl will make sense. But this year find out why you're better off to just sit back and watch ...
View articleThe Seattle-based ad firm says it will meet revenue expectations for the fourth quarter of 2000, but things don't look so good for 2001. Read More...
View articleCMGion's ad server AdForce will offer rich media interstitial ads to clients through the deal. Read More...
View articleThe Alley-based firm joins a crowded space with hopes of moving from its automated advertising and buying services to a full media exchange. Read More...
View articleThe Redmond giant aims at Sun, IBM and Oracle with a $200 million ad campaign. Read More...
View articleThe company's first work with Arnold retreads old territory, but the team is hedging its bets with high-profile Super Bowl buys. Read More...
View articleAnother thinning of ranks occurs at the San Francisco I-shop as it aims for profitability. Read More...
View articleThe Houston-based computer manufacturer lands a "Powered By" deal,while Yahoo! nets another traditional Fusion Marketing advertiser. Read More...
View articleThe situation has taken a turn for the worse at the troubled i-agency. Read More...
View articleCan the British Broadcasting Corp. (BBC) turn a profit without losing its soul? Dana reminds us that the best ideas are not only profitable but tastef...
View articleWhen ad buyers don't share performance information, publishers lose. If publishers can't make money with CPA models, advertisers lose. The solution? T...
View articleWith a growth rate of more than 230 percent, the year 2000 was a watershed period for residential high-speed Internet access in the US, according to r...
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