Ad serving firm L90 said a new deal positions it to move into themobile ad arena by offering some enhancements to SMS text messaging. Read More...
View articleThe head of U.S. operations for the European online ad network has resigned for what the firm said is personal reasons. Read More...
View articleLookSmart has announced its largest ever listing deal with Amazon.com and the ASX is still celebrating, with shares up 20 percent today. But just last...
View articleThe company said its first quarter loss from continuing operations includes goodwill impairment of $26 million from past acquisitions. Read More...
View articleDoubleClick scores another technology deal in the troubled Asian-pacific advertising market. Read More...
View articleTwo players in the crowded field of online media marketplaces aim to pool their resources to help buyers and sellers, denying that the move was sparke...
View articleThe troubled rich media marketer aims to get back on track. Read More...
View articleThe firm's co-founder is ceding his CEO duties to a newcomer from the private equity field. Read More...
View articleIf you want to stay in the game, you've got to follow the crowd. Find out what's the next big thing. Read More...
View articleYes, click-through rates have been declining, but they've stabilized over the last 18 months. The industry is maturing, and the first metric to demons...
View article24/7 Media is aiming to expand its e-mail and technology business in advance of more difficult quarters for the online ad industry. Read More...
View articleIs your company's e-enthusiasm cooling off? Find out why the rewards will still go to those with the best site content. Read More...
View articlePlacing bets that banners are ineffective, advertising service The MusicBooth has secured funding to offer users a familiar ad medium: pure audio. Rea...
View articleIn many ways, the pay-for-performance model makes good sense for the networks. It's certainly easier to sell these days than a CPM model. But how good...
View articleThe Internet hype may have died, but the Internet is alive and well. The real world and the virtual world now actually intersect, and real-world compa...
View articleNetworks aren't the only alternative to dealing with dozens of sites to make a buy. There are also site-specific rep firms. And though they focus on f...
View articleDana asks for your testimony. What does your experience tell you about what it might take so that your office looks like America? Read More...
View articleWhile dealer opinion is mixed on the outcome of Volvo's online-only car launch, the company said it is considering additional, heavy online promotion ...
View articleThe failed Waltham, Mass., online toy seller agreed to destroy its customer list, while its parent, Walt Disney Co., will pay $50,000 to creditors. Re...
View articleA startup aims to make its solution for streaming video banners and insertion spots the Webstandard, but faces stiff competition from entrenched playe...
View articleThe Web directory blames slowing ad market for decline in 2000; announces plans to restructure. Read More...
View articleHow do agencies adjust the media mix of an ad campaign? Tig counts the ways to determine how much spending goes to which medium, taking into account t...
View articleIf $8 billion isn't enough of a pot of gold to get your juices flowing, find out why Dana thinks you should go find something better to do. Read More...
View articleIn this dot-com fallout period, there is pressure to produce revenues and results now, as well as building broad, long-term partnerships with advertis...
View articleThe online advertising industry's biggest player posted a breakeven quarter Thursday, besting earlier lowered guidance, surprising analysts and raisin...
View articleEven if you've loved a start-up and lost, the only way you'll know the successes from the failures is to stay on board. Read More...
View articleThe besieged i-shop announced a new president and chief executive with experience in the banking world, in the wake of significant layoffs and restruc...
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