Two weeks away from Super Bowl Sunday, a market research firm says dot-com advertisers are wise to largely be avoiding the game -- since they didn't m...
View articleWhat do Tripler, Falcon, Swimming Riddles, Biggirl, Houseman, and Wonko the Sane have in common with THespos? For one thing, until that fateful night,...
View articleThe holiday frenzy is over (for now), and what do we have to show for it at the end of the day (and millennium)? Gifts that you use up or that need pe...
View articleInteractive ad agency Jack Morton Worldwide acquires a 7-year-old Boston digital design company known for, among other things, creating the Museum of ...
View articleDespite industry woes, the rich media e-mail marketer wrings out a hefty amount of cash from new and former investors. Read More...
View articleSeeking to build standards for its industry-leading Flash products, Macromedia forms an advertising alliance. Read More...
View articleThe B2B ad network expanded its reach this week through a deal with trade publishing giant VNU Business Media. Read More...
View articleClaiming it's a "natural transition", CoolSavings restructures its management in hopes of weathering the market's harsh climate. Read More...
View articleThe next time you think the Internet just isn't worth it, think about Tibor Ruczui and all his hard work in this medium. Find out how you, too, are ma...
View articleThe online auction giant is raising some eyebrows over an apparent change of heart on its opt-in newsletter policy. Read More...
View articleBroadband is moving on up, to apartments, condominiums, offices, and hotels, and equipment and services for providing broadband to multiple tenant uni...
View articleDoubleClick, the online advertising company, announced on Monday that more than 50 percent of the Fortune 100 companies advertise across its network, ...
View articleIn a year when accountability has made a comeback, there's no time like the present to start measuring. If you don't, you won't know if you measure up...
View articleWhether AOL maliciously mishandled a keyword advertising deal is at issue in a new lawsuit filed Tuesday against the online giant. Read More...
View articleThe two giants in ad-supported content and ad delivery Wednesday and Thursday will give earnings -- and an idea of how the industry will fare in comin...
View articleThe online recruiting site will start pursuing college students to boostmembership and to promote its newest channel. Read More...
View articleWhile the wired world utters a sigh of relief about last quarter's numbers, Yahoo! revises its future estimates, anticipating the industry's toughest ...
View articleWhat's behind the recent dot-com layoffs? Softening ad revenue's been fingered as the culprit. But is Internet advertising really in such a sorry stat...
View articleIf you resort to store-bought content, then you definitely want to check out two news "digesters" and see how content gathering is done right. Read Mo...
View articleAnother wireless ad firm's study suggests that consumers will benefit from mobile banner ads, conveniently validating the company's business model. Re...
View articleIf you thought integrated marketing was challenging before, the advent of "anytime, anywhere" Internet access via mobile devices, interactive TV, kios...
View articleWith the peer-to-peer movement being driven underground, it's no longer a place for kids or naove users. Just say no to fear and loathing. Read More...
View articleThe Webcaster teamed with Engage and media management firm AdTraffickers.com to roll out an ad network for its enterprise clients. Read More...
View articleThe key to online media planning is to achieve a long-term slow-money strategy rather than use an aggressive short-term approach. It's wise to negotia...
View articleIt's going to get worse before it gets better, says the once-bullish Internet analyst. Read More...
View articleThe online giant is quietly displaying third-party ad banners for some large clients on its popular AOL Instant Messenger and ICQ messaging clients. R...
View articleThe San Francisco company aims to create a market for its performance licensing technology in a region relatively new to online marketing. Read More...
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